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(re)discovering the human element in public relations and communication management in unpredictable times
(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization’s decisions.
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A social strategy
What people get out of social media—and how businesses can get more out of itAlmost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, so...
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Answer intelligence
In a business world and society focused upon questions, there has been an underappreciation of answers in capturing our attention, imagination and critical examination. In a complex and fast-moving world, Answer Intelligence (AQ) is our ability to provide elevated answers to emotionally connect,...
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Assertiveness in the health domain
This comprehensive guide offers invaluable tools and strategies for educators, parents, caregivers, and health professionals to cultivate assertive skills, enhance the quality of care, and improve teamwork and interpersonal relationships in health-related environments and educational institutions.
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Assertiveness in the workplace
This timely work delves into the intricacies of assertiveness and its profound impact on personal and business competitiveness, within the context of emerging and developing countries.
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Business acumen for strategic communicators
Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by comp...
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Communicating climate
A book that harnesses the urgency around climate change, and transforms it into a best-practice ‘manual’ to help leaders and communicators best understand how to inspire, inform and motivate the public and consumers to action.
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Communicating knowledge
Communicating Knowledge addresses essential management practices in the 21st-century knowledge economy. It speaks to the change that every organization is experiencing as they transition from an industrial to a knowledge organization.
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Communication in uncertain times
Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit, deal with issues, risks, and crisis situations through communication.
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Continuous change and communication in knowledge management
Until now, change leadership has lacked a theoretical basis for use by leaders as a starting point when implementing change processes. Continuous Change and Communication in Knowledge Management addresses this.
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Entrepreneurship for social change
Social entrepreneurship is revolutionizing the way societal challenges are being approached and solved. Instead of waiting for government or big business to take action, individuals across the world are developing and implementing innovative, effective, and sustainable solutions to some of our mo...
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Greenwashing
Greenwashing: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication examines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends.
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How to sell value – demystified
The book demystifies how to charge according to the value delivered so agencies are more resilient, flexible and successful. It is a book that leaders will give to their people to use and reuse as a simple to follow guide.
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Informal networks in international business
Informal Networks in International Business sheds light into the complex nature of informal networks and the respective context in which they operate as well as exploring the challenges and opportunities they produce for a modern international business.
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Knowledge ethics for the knowledge economy
An extensive legal, moral, and ethical infrastructure supports business transactions and economic values in the industrial economy. This guide provides a proactive and forward-looking perspective for managers to adapt and shape to suit their work environments.
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Knowledge management and the practice of storytelling
Knowledge Management and the Practice of Storytelling offers practical advice and guidance on the skills and competencies needed to fully discover the power of storytelling to transform and transfer knowledge, and harness that power to meet business goal increases.
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Knowledge preservation and curation
In order to achieve its full value, knowledge must flow and be continuously used. Knowledge use, reuse, and repurposing has been a challenge discussed in knowledge sciences literature for over three decades. The authors investigate and offer solutions to two key challenges - how to preserve and c...
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Knowledge translation
Knowledge translation is a relatively new research topic originating in fields of health sciences and economic development. It is of great interest to knowledge management researchers and practitioners.
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Marketing and design in the service sector
Providing a practical, evidence-based vision of how to enhance and enrich customer experience through tangibles, exterior and interior design and space within the service industry. In other words, looking through the space-scape and design-scape to improve service performance to better address cu...
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Public relations in asia pacific
In this second edition, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the world’s fastest expanding Asian economies.
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Strategic corporate communication in the digital age
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
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Telling stories with maps
Bring place-based data to life with this essential guide to storytelling with maps, written by the founder of ArcGIS StoryMaps, Esri’s storytelling platform.
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The art of leadership through public relations
The book highlights the challenges that leaders in the field of public relations will face in the future and how to communicate effectively to achieve leadership success.
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The cultures of knowledge organizations
The Cultures of Knowledge Organizations defines culture and the role it plays in supporting or impeding strategies. The book provides readers with an in-depth understanding of culture within knowledge organizations This book develops a new and more robust definition and characterization of knowle...
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The elements of visual grammar
A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to knowThe right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use o...
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Understanding intercultural interaction
Cutting across the world of work and education, this is a timely refresh for equipping a diverse range of both students and professionals with the tools to understand, discuss, and ultimately fulfil the role that they can play on the international stage.
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