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As organizations continue to discover the power of storytelling to shape, transform and transfer knowledge, the need for complex resources to harness that power and meet business goals increases. At the forefront of this challenge are knowledge management practitioners, change management leaders, and organizational development professionals who need information to obtain a practical advantage to implement sustainable storytelling initiatives.
Knowledge Management and the Practice of Storytelling: The Competencies and Skills Needed for a Successful Implementation offers practical advice and guidance on the skills and competencies needed to meet those challenges. Discussing the competencies needed to use language and performance effectively to tell stories that will elicit tacit knowledge, this volume focuses on coaching strategies to help others develop storytelling skills, and provides background knowledge useful to champion and promote storytelling practices across organizational cultures and communities.
Knowledge Management and the Practice of Storytelling will prove especially useful to practitioners who are charged with the development and leadership of storytelling initiatives but may lack a robust background on the practicalities of organizational storytelling. To meet those challenges, the book offers practical applications rooted in ethnographic research to find and select stories, conduct storytelling interviews, and analyse organizational communities and cultures to the meet the needs of target audiences. Most importantly, Knowledge Management and the Practice of Storytelling offers practical advice on assessment and evaluation strategies to measure the effectiveness and organizational impact of storytelling.
Johel Brown-Grant, PhD, is a storytelling strategist and knowledge management practitioner with extensive experience in the practical application of storytelling to transfer critical knowledge in organizations. His practice-driven workshops, seminars and presentations focus on finding storytelling solutions for complex enterprise problems requiring a communication strategy.
Section I. Conceptual Review
Chapter 1. Understanding the concept of storytelling
Chapter 2. The practice of storytelling as knowledge management
Chapter 3. Literacy, competencies and skills
Section II. Competencies and Skills
Chapter 4. Rhetorical competencies and skills
Chapter 5. Performative competencies and skills
Chapter 6. Ethnographic competencies and skills
Section III. Assessment and Evaluation
Chapter 7. Assessing storytelling competencies and skills
Chapter 8. Evaluating the effectiveness of storytelling
Section IV. Lessons and Takeaways
Chapter 9. Lessons learned