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A New Kind of Public
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This engaging and original work argues that modern Hollywood was forged in the fires of class struggle and economic inequality
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01 March 2016

In 1936, director John Ford claimed to be making movies for a new kind of public” that wanted more honest pictures. In this insightful and stimulating book Cassano argues that this new kind of public was forged in the fires of class struggle and economic calamity. Those struggles appeared in Hollywood productions, as the movies themselves tried to explain the causes and consequence of the Great Depression. Using the tools of critical Marxism and cultural theory, Cassano surveys Hollywood’s political economic explanations and finds a field of symbolic struggle in which radical visions of solidarity and conflict competed with the dominant class ideology for the loyalty. of this new audience
Price: $30.00
Pages: 215
Publisher: Haymarket Books
Imprint: Haymarket Books
Series: Studies in Critical Social Sciences
Publication Date:
01 March 2016
Trim Size: 9.00 X 6.00 in
ISBN: 9781608464937
Format: Paperback
BISACs:
PERFORMING ARTS / Film / History & Criticism, Film history, theory or criticism, SOCIAL SCIENCE / Social Classes & Economic Disparity, POLITICAL SCIENCE / Political Ideologies / Communism, Post-Communism & Socialism, BUSINESS & ECONOMICS / Economic History, Social classes, Political ideologies and movements, Economic history
"Cassano develops original insights into New Deal cinema -and also into cultural artifacts in general - by applying to them creative interpretations of C. Wright Mills and a self-critical Marxism. As he opens up the complexities of artifact, audience, and their overdetermined and contradictory relationship, a powerful and critical cultural analysis emerges, one with wide implications for understanding social structures and changes."
Richard D. Wolff University of Massachusetts, Amherst (retired), author of Democracy at Work: A Cure for Capitalism
"This sophisticated and powerful work shows how stars, directors, studios, writers, and censors responded to the new possibilities of entertaining an audience formed by the labor upsurges of the mid-1930s. In his constant identification of telling detail, his sweeping ability to see the workings of class without losing sight of the impact of race and gender, and his deft use of theory, Cassano more excitingly approximates the wonderful work of the late Michael Rogin than does any other contemporary writer."
David Roediger University of Kansas, and author of Seizing Freedom: Slave Emancipation and Freedom for All
Richard D. Wolff University of Massachusetts, Amherst (retired), author of Democracy at Work: A Cure for Capitalism
"This sophisticated and powerful work shows how stars, directors, studios, writers, and censors responded to the new possibilities of entertaining an audience formed by the labor upsurges of the mid-1930s. In his constant identification of telling detail, his sweeping ability to see the workings of class without losing sight of the impact of race and gender, and his deft use of theory, Cassano more excitingly approximates the wonderful work of the late Michael Rogin than does any other contemporary writer."
David Roediger University of Kansas, and author of Seizing Freedom: Slave Emancipation and Freedom for All
Graham Cassano is Associate Professor of Sociology at Oakland University, in Rochester, Michigan. He has published articles on a range of topics, including Thorstein Veblen's social theories, the sociology of American labor, and postmodern Marxian theory. He edited the volume, Class Struggle on the Homefront (Palgrave, 2010) and co-edited the volume,with Richard A. Dello Buono, Crisis, Politics, and Critical Sociology (Haymarket Book, 2010)
Acknowledgements
Introduction: A Sociological Approach to New Deal Cinema
The Problem
Symbols, Experience, and Overdetermination
Interpellative Intention
Context
The Force of Imagined Things
“a new kind of public”
Working Class Community
The Hollywood Cultural Apparatus
Plan of the Work
1. 1935-1936 Black Fury and RiffRaff
Radical Paternalism and Labor’s Solidarity
Black Fury and the Construction of Whiteness
Black Fury’s Paternalism
RiffRaff
Women’s Exploitation in the Household
Women’s Exploitation in the Cannery
Anti-Marx
Race, Wealth, and Desire
Responsible Unionism
Cinematic Contradictions
2. 1936 My Man Godfrey
Cinematic Corporatism
Forgotten Men
Two Communities
Responsibility and Recognition
Mastery and Servitude
“The only butler we ever had who understood women”
Captain of Finance
Mask as Mark
3. 1936 Swing Time
Recognition and “Schemes of Life”
The Power of Fashion
The Political Economy of Desire
Swing Time’s Realism
Immigrants and The Shadows of Blackness
Culture and Barbarism
4. 1937 The Hurricane
Popular Front and Labor Affiliations
Colonial Order and Pacific Passions
“I’m just the same as a white man”
Two Communities
“Look at them Dance. There’s the island’s answer to your law”
De-Colonized Independence and Enslaved Servility
“You’re all guilty”
Contradictions and Paradoxes
5. Ginger Rogers and the (Hollywood) Proletarian Imaginary, 1939-1941
5TH Avenue Girl (1939)
Bachelor Mother (1939)
Kitty Foyle (1940)
Tom, Dick, and Harry (1941)
6. John Ford, From Radical Critique to the White Garrison State, 1940-1948
Radical Traditionalism in The Grapes of Wrath
Symbolic Domination as Traditional Compensation
The Language of Patriarchy
Allegories of Race
Narrating Trauma as Radical Critique
Capital, Class and the Charmed Circle of the State
Workers’ Control
The Paradoxes of Radical Representation
Two Voices
From Class Conflict (Back) to Corporate Community
“all I can see is the flags”
“We’ll have no more Grapes of Wrath…”
Epilogue: Psycho (1960) and the New Domestic Gaze
The Gaze
Interpellating Community
The Loss of the Collective Spectacle
References
Films Cited
Index
Introduction: A Sociological Approach to New Deal Cinema
The Problem
Symbols, Experience, and Overdetermination
Interpellative Intention
Context
The Force of Imagined Things
“a new kind of public”
Working Class Community
The Hollywood Cultural Apparatus
Plan of the Work
1. 1935-1936 Black Fury and RiffRaff
Radical Paternalism and Labor’s Solidarity
Black Fury and the Construction of Whiteness
Black Fury’s Paternalism
RiffRaff
Women’s Exploitation in the Household
Women’s Exploitation in the Cannery
Anti-Marx
Race, Wealth, and Desire
Responsible Unionism
Cinematic Contradictions
2. 1936 My Man Godfrey
Cinematic Corporatism
Forgotten Men
Two Communities
Responsibility and Recognition
Mastery and Servitude
“The only butler we ever had who understood women”
Captain of Finance
Mask as Mark
3. 1936 Swing Time
Recognition and “Schemes of Life”
The Power of Fashion
The Political Economy of Desire
Swing Time’s Realism
Immigrants and The Shadows of Blackness
Culture and Barbarism
4. 1937 The Hurricane
Popular Front and Labor Affiliations
Colonial Order and Pacific Passions
“I’m just the same as a white man”
Two Communities
“Look at them Dance. There’s the island’s answer to your law”
De-Colonized Independence and Enslaved Servility
“You’re all guilty”
Contradictions and Paradoxes
5. Ginger Rogers and the (Hollywood) Proletarian Imaginary, 1939-1941
5TH Avenue Girl (1939)
Bachelor Mother (1939)
Kitty Foyle (1940)
Tom, Dick, and Harry (1941)
6. John Ford, From Radical Critique to the White Garrison State, 1940-1948
Radical Traditionalism in The Grapes of Wrath
Symbolic Domination as Traditional Compensation
The Language of Patriarchy
Allegories of Race
Narrating Trauma as Radical Critique
Capital, Class and the Charmed Circle of the State
Workers’ Control
The Paradoxes of Radical Representation
Two Voices
From Class Conflict (Back) to Corporate Community
“all I can see is the flags”
“We’ll have no more Grapes of Wrath…”
Epilogue: Psycho (1960) and the New Domestic Gaze
The Gaze
Interpellating Community
The Loss of the Collective Spectacle
References
Films Cited
Index