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A Vineyard in Napa

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At the age of 47, when he a successful publishing executive and living with his wife and four children in an affluent Chicago suburb, John Shafer made the surprise announcement that he had purchase...
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  • 12 November 2012
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At the age of 47, when he a successful publishing executive and living with his wife and four children in an affluent Chicago suburb, John Shafer made the surprise announcement that he had purchased a vineyard in the Napa Valley. In 1973, he moved his family to California and, with no knowledge of winemaking, began the journey that would lead him, thirty years later, to own and operate what distinguished wine critic Robert M. Parker, Jr. called “one of the world’s greatest wineries.” This book, narrated by Shafer’s son Doug, is a personal account of how his father turned his midlife dream into a remarkable success story.

Set against the backdrop of Napa Valley’s transformation from a rural backwater in the 1970s through its emergence today as one of the top wine regions in the world, the book begins with the winery’s shaky start and takes the reader through the father and son’s ongoing battles against killer bugs, cellar disasters, local politics, changing consumer tastes, and the volatility of nature itself. Doug Shafer tells the story of his own education, as well as Shafer Vineyards’ innovative efforts to be environmentally sustainable, its role in spearheading the designation of a Stags Leap American Viticultural Area, and how the wine industry has changed in the contemporary era of custom-crushing and hobbyist winery investors.

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Price: $29.95
Pages: 284
Publisher: University of California Press
Imprint: University of California Press
Publication Date: 12 November 2012
Trim Size: 9.00 X 6.00 in
ISBN: 9780520272361
Format: Hardcover
BISACs:

“This is also the story of the people who came to Napa Valley in the 1970s from many different walks of life, how they and a young industry came of age, overcoming disappointment, avoiding making the same mistakes twice, and facing realities - both economic and environmental - that are humbling and sobering.”
Doug Shafer is President of Shafer Vineyards. He and his father were winners of the 2010 James Beard Foundation Award for “Outstanding Wine and Spirits Professional.”
Andy Demsky is a Napa Valley–based writer and PR consultant.
Foreword
Acknowledgments
Map of Napa Valley, 2012

Prologue

1. John Shafer

2. January 1973

3. A Wine Country Emerges from a Wilderness

4. The Pendulum Swings

5. Arrival—1973

6. Grapes

7. Cabernet

8. Grape Future

9. Alfonso

10. 1976

11. Hillside Cabernet

12. Family Winery

13. Selling Wine

14. Libby

15. New York

16. Chain Saws

17. Napa Vintners

18. Arson

19. Trouble

20. January 1983

21. 1982 Cabernet

22. Other Labels

23. Elias

24. Napa Valley Wine Technical Group

25. The Food– Wine Era

26. Hillside Select

27. The Good, the Bad, and the Very Bad

28. The War of the Apostrophes

29. The AVA

30. The District

31. The Hearing

32. Chardonnay

33. Killer Bugs

34. Sustainability

35. Identity Crisis

36. Down and Up Again

37. Sangio-what?

38. Identity Crisis (This Time It’s Personal)

39. Nonstop Nineties

40. Syrah

41. Cults

42. El Niño

43. A New Millennium

44. Going Solar

45. Hospitality

46. Television Gets Real

47. The Internet

48. Points

49. The Downside

Postscript: Stags Leap at Last

Index