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Price: $32.00
Pages: 296
Publisher: Columbia University Press
Imprint: Columbia University Press
Publication Date:
13 February 1997
Trim Size: 6.88 X 9.40 in
ISBN: 9780231103251
Format: Paperback
BISACs:
SOCIAL SCIENCE / Popular Culture
Twitchell is the beaming Koresh of Adcult.... Often amusing and illuminating, but always extreme—just like advertising.
— Time Out, New York
— Time Out, New York
James B. Twitchell is the author of many books, including Carnival Culture: The Trashing of Taste in America, and Lead Us Into Temptation: The Triumph of American Materialism, both published by Columbia.
Preface
1. Plop, Plop, Fizz, Fizz: American Culture Awash in a Sea of Advertising
2. We Build Excitement: The Delivery of Adcult
3. Strong Enough for a Man but Made for a Woman: The Work of Adcult
4. Halo Everybody, Highlow: Adcult and the Collapse of Cultural Hierarcy
5. Takes a Licking, but Keeps on Ticking: The Future of AdcultSelective Bibliography
Index