Twitchell is the beaming Koresh of Adcult.... Often amusing and illuminating, but always extreme—just like advertising.
— Time Out, New York

James B. Twitchell is the author of many books, including Carnival Culture: The Trashing of Taste in America, and Lead Us Into Temptation: The Triumph of American Materialism, both published by Columbia.

Preface
1. Plop, Plop, Fizz, Fizz: American Culture Awash in a Sea of Advertising
2. We Build Excitement: The Delivery of Adcult
3. Strong Enough for a Man but Made for a Woman: The Work of Adcult
4. Halo Everybody, Highlow: Adcult and the Collapse of Cultural Hierarcy
5. Takes a Licking, but Keeps on Ticking: The Future of AdcultSelective Bibliography
Index