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Artificial Intelligence in Hospitality and Tourism in Africa offers a timely and comprehensive exploration of AI’s transformative role in tourism and hospitality across Africa, and other emerging regions. As global industries rapidly adopt AI technologies, this timely volume addresses the critical gap in literature concerning AI integration in tourism sectors where infrastructural and technological limitations persist. Through regionally grounded case studies and empirical research, the book investigates how AI can enhance customer experience, streamline operations, and promote sustainable tourism practices, while also confronting challenges such as digital infrastructure, ethical concerns, and workforce readiness. Bringing together diverse perspectives from scholars and practitioners, this edited volume presents a balanced blend of conceptual frameworks and practical insights. Chapters examine fintech’s role in the visitor economy; AI-driven service personalisation; and industry preparedness for robotics and automation. It is an essential resource for academics, policymakers, and industry professionals seeking to understand and harness AI’s potential within the unique socio-economic contexts of emerging markets.
Esi Akyere Mensah is a Senior Lecturer in Tourism Management with over nine years of teaching and research experience in Ghana, the UK, and Ivory Coast.
Aaron Yankholmes is an Associate Professor in Marketing at Nottingham Business School, Nottingham Trent University.
Frank Badu-Baiden is an Assistant Professor at the Rosen College of Hospitality Management, University of Central Florida.
Nii Longdon Sowah is a Senior Lecturer at the University of Ghana's Computer Engineering Department.
Chapter 1. The Adoption of Artificial Intelligence in Hospitality and Tourism in Africa; Esi Akyere Mensah, Aaron Yankholmes, Frank Badu-Baiden, and Nii Longdon Sowah
Chapter 2. Has AI Revolutionized Customer Experience in the Tourism and Hospitality Industry? A Review of the Future Research Agenda; Richmond Sakyi, Frederick Pobee, and Abdul Bashiru Jibril
Chapter 3. Harnessing Fintech for Visitor Economy Development: Systematic Review, Fintech Preference and Future Research Agenda; John Agyekum Addae and Sheraz Ahmed
Chapter 4. The Impact of AI on Customer Experience in the Tourism and Hospitality Industry: Perspectives from Developing Market Destinations; Desmond Tutu Ayentimi, Ricky Yao Nutsugbodo, and Anna Arthur-Amissah
Chapter 5. Challenges and Opportunities Presented by AI in the Tourism and Hospitality Sector in Emerging Economies; Sarah Blankson-Stiles-Ocran, Cornelius Tengan, Richmond Sakyi , and Reginald Olympas Akua Awusiedu
Chapter 6. AI and Robotics: Exploring the Opportunities and Challenges for the Tourism and Hospitality Industry in Emerging Markets; Ricky Yao Nutsugbodo , Anna Arthur-Amissah, and Desmond Tutu Ayentimi
Chapter 7. Emerging Use of Artificial Intelligence (AI) and Robotics in the Hotel Sub-Sector of The Tourism Industry: Exploring Awareness, Preferred Operational Use, Expectations and Concerns; Victor Anderson Hodibert and Eudora Hagan
Chapter 8. Evaluating the role of AI in Promoting Responsible and Sustainable Tourism Development; Nandipha David
Chapter 9. Artificial Intelligence: A Driving Force of Ghana’s Tourism and Hospitality Industry to Foster Sustainability; Stephen Owusu Afriyie, Joseph Akwasi Nkyi, Gertrude Amoakohene, and Peter Yao Lartey
Chapter 10. Utilizing A.I to Enhance Customer Experience in Tourism and Hospitality in Ghana; Charles Roland Haruna, Maame Gyamfua Asante-Mensah, Michael Ashun, Nyamekesse Samuel, Benedict Jojo Afful, and Boamah Charles Ofosu Ofori
Conclusion: The Adoption of AI in Africa’s Hospitality and Tourism Industry – Charting a Path for the Future; Esi Akyere Mensah, Aaron Yankholmes, Frank Badu-Baiden, and Nii Longdon Sowah