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Artistic Transfer

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Ursula Bertram contends that when artistic thought is circulated and probed in nonartistic fields, a crucial pattern called artistic transfer emerges.
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  • 18 June 2019
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Non-conformist, non-linear, unruly thought and action have always led to great works of art, pathbreaking inventions and forward-looking perspectives. But how can this precious good find its way into our everyday working life to help us deal with social, ecological and economic challenges? The crucial step, Ursula Bertram contends, is to reach a synergy of logically justifiable knowledge and the capacity to navigate in open systems. To find out how such synergy could come about, Ursula Bertram has observed the strategies and principles of artists, choreographers, musicians and unruly thinkers and compared them with the statements of physicists, mathematicians, managers and researchers. She shows that when artistic thought is circulated and probed in non-artistic fields, an extremely efficient pattern called artistic transfer emerges.
With contributions by Werner Preißing and others.

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Price: $70.00
Pages: 304
Publisher: transcript publishing
Imprint: transcript publishing
Series: Image
Publication Date: 18 June 2019
Trim Size: 8.86 X 5.83 in
ISBN: 9783837646689
Format: Paperback
BISACs:

ART / Criticism & Theory, BUSINESS & ECONOMICS / General, ART / General
Ursula Bertram, born in 1952, is an artist and professor at the Technical University Dortmund, Germany. Her research focuses on the transfer of artistic thinking into other fields, such as business and the sciences. She is co-founder of the flagship project Centre for Artistic Transfer, with the IDfactory providing an interdisciplinary space for teaching and the development of non-linear, artistic thinking. Her artistic works have been exhibited in Germany, the United States, Russia, and Venezuela.

Frontmatter 1
TABLE OF CONTENTS 6
PREFACE 10
THE MISSING LINK 26
DEVELOPING NON-LINEAR THOUGHT AND ACTION 34
SCIENTIFIC THINKING AND WORKING 52
INTELLIGENT UNKNOWING 68
POROUS CONDITIONS 78
WHAT IS THE OPPOSITE OF FROG? 88
THE ARTISTIC PROCESS 98
ARTISTIC THOUGHT AND ACTION 104
THE ARTISTIC ATTITUDE 132
NAVIGATING IN OPEN SYSTEMS 156
A MODEL FOR THE FUTURE 166
THINKING DIFFERENTLY - WHERE DOES IT LEAD? 186
Resolution 204
SYMPOSIUM 2010 - ART SPONSORS BUSINESS 206
[ID]FACTORY: THE THOUGHT FACTORY 216
YOUNG LAB - RESEARCH QUESTIONS FROM BUSINESS 218
PROFESSIONAL LAB: INTERVENTIONS FOR BUSINESS 246
JANUAR FORUM FACTORY 254
CLEUYOU CULTURE FACTORY 258
INNOVATION: HOW DOES IT WORK? 260
ART SPONSORS SCIENCE 262
MODELS, STRATEGIES, PRINCIPLES 272
THE PRINCIPLE OF ARTISTIC TRANSFER 274
THE HOURGLASS PRINCIPLE 276
THE CLOVERLEAF MODEL 278
THE BOLERO PRINCIPLE 280
PUBLICATIONS 296
BIBLIOGRAPHY 298
IMAGE CREDITS 301
IMPRINT 304