Skip to product information
1 of 1

Attention and Alienation

Regular price $30.00
Sale price $30.00 Regular price $30.00
Sale Sold out
Aarushi Bhandari offers a new way to understand the political economy of attention, combining quantitative analysis and personal narrative to critique the role of information and communications tec...
Read More
  • Format:
  • 22 July 2025
View Product Details

The worldwide spread of the internet has revolutionized communication at a harrowing cost: the relentless commodification of attention. Algorithm-driven capitalism extracts profit from not only physical bodies but also the emotional and creative labor of internet users. This economic system alienates us from our inmost selves and gives us only a gnawing longing that cannot be satiated—a spiraling collective mental health crisis. The exchange is deeply unequal: we pay attention and receive alienation.

Aarushi Bhandari offers a new way to understand the political economy of attention, combining quantitative analysis and personal narrative to critique the role of information and communications technologies in global society. Ranging across levels, from international development policy to online social movements through individual internet users, she examines how these technologies have fostered a host of unequal exchanges. Pervasive inequalities—between richer and poorer countries, between progressive social movements and the reactions against them, and between technological elites and the online population—now reinforce one another, with far-reaching consequences. Along the way, Bhandari shares her own journey as a chronically online millennial woman growing up among the Kathmandu elite in a dominant-caste Hindu family during the Nepali Civil War. A bold and incisive critical analysis, Attention and Alienation also considers how to reclaim the potential of the internet and design new systems that prioritize collective well-being.

files/i.png Icon
Price: $30.00
Pages: 232
Publisher: Columbia University Press
Imprint: Columbia University Press
Publication Date: 22 July 2025
Trim Size: 8.50 X 5.50 in
ISBN: 9780231208215
Format: Paperback
BISACs:

POLITICAL SCIENCE / Political Economy, SOCIAL SCIENCE / Technology Studies, SOCIAL SCIENCE / Developing & Emerging Countries, POLITICAL SCIENCE / Public Policy / Communication Policy

Bhandari adroitly weaves together theory, data, and personal experience to shed new light on the structural inequalities and parasitic nature of the internet, then shows us how we can push back and collectively flourish. Well-written and engaging, this book is a must-read for anyone interested in inequality in the digital age.
Aarushi Bhandari is an assistant professor of sociology at Davidson College.

AcknowledgmentsIntroduction
1. The International Political Economy of Attention
Interlude 1: Baskin-Robbins in Kathmandu
2. ICT4D, Unequal Exchange, and Neoliberal Imperialism
3. Caste Society and Development Bait
Interlude 2: Being Extremely Online Against the Backdrop of an Armed Revolution
4. Social Movements, Counter Movements, and Discourse in the Attention Economy
5. Microdosing Collective Effervescence
Conclusion
Notes
Index