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The concept of beauty and its impact on social interactions has spurred extensive research and discussions. Beauty products not only shape individuals’ public image but also form an integral part of their daily routines. By unravelling the cultural, social, and historical tapestries that frame beauty standards, this edited volume presents an in-depth analysis of the beauty industry and its complex relationships with beauty entrepreneurship, advertising, television, fashion industry, professional dance, and everyday life.
Beauty Industry offers a collection of edited chapters that critically dissect the beauty industry through a gendered lens, delving into topics such as gendered beauty ideals, the relationship between beauty products and gender identities, and the challenge to traditional gender norms. The work affirms diversity and inclusion and due to its interdisciplinary approach, it is an excellent companion for researchers and students interested in feminism, queer theories, sociology, PR and communication studies, fashion, body, race and media. It also considers the intersectionality of gender with factors like race, class, and sexual orientation in the beauty industry.
With a focus on macro, mezzo, and micro levels, the contributions span various research methodologies, fostering new knowledge and insights into this intricate intersection of beauty, gender, and industry.
Dive into a complex and dynamic study of the beauty industry through this compelling volume that examines the intersection of gender, media, and everyday life. This book provides a multifaceted look at how beauty practices and perceptions are shaped and perpetuated today. This book is a must-read for anyone interested in understanding how beauty today is constructed, consumed, and contested, offering critical insights into the forces that shape our perceptions of self and others.
Marija Geiger Zeman is an awarded author and the Senior Research Scientist at the Institute of Social Sciences Ivo Pilar, Croatia.
Michal Chmiel is a former PR practitioner and a Senior Lecturer (Associate Professor) at the Department of Psychology, Royal Holloway, University of London.
Mirela Holy is the Head of Communication Studies at Croatia's first private university, VERN' University, and a former Minister of Environmental Protection and Nature.
Introduction One; Marija Geiger Zeman and Mirela Holy
Introduction Two; Michal Chmiel
Chapter 1. Cosmetic Entrepreneurs: Exploring Beliefs and Experiences of Practitioners Administering Non-Surgical Aesthetic Procedures in the UK; Rebecca Nash and Anne-Mette Hermans
Chapter 2. The Environmental Cost of Vanity: An Ecofeminist Analysis of the Beauty Industry, the Consumer Behaviour and Environmental Attitudes; Martina Topić and Ioannis Kostopoulos
Chapter 3. Evidence-Based Functional Marketing Claims in Beauty Products Advertising: A Memorandum for Good Practice; Michal Chmiel
Chapter 4. Reflecting on Age: Societal Narratives in the World of Anti-Aging Advertising; Lea Pešec
Chapter 5. Beauty and Body in Fashion Photography: The Covered Body and New Bodily Practices; Petra Krpan
Chapter 6. 'An Open Forum for Discussion’: Desmond’s and the Representation of the Beauty Industry; Melissa Beattie
Chapter 7. Ultimate beautification: Reception of “RuPaul’s Drag Race” show in Poland; Jacek Barlik and Dominika Sobiesiak
Chapter 8. Red Lipstick as a Communication Tool of (Self)-Presentation: Gender and Power Perspectives; Nikolina Borčić
Chapter 9. “We’ve got to take our chances”: Make-up as Subversive Practice in Heteronormative Binary DanceSport; Val Meneau
Chapter 10. “Beauty Secrets” of the “Cool-Girl”: Representation of Beautification as Everyday (Pop)Cultural Practice; Marija Geiger Zeman, Mirela Holy, and Rebeka Mesarić Žabčić