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Behavior change design creates entrancing—and effective—products and experiences.
Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.
"Engaged draws from the latest science on behavior change and compelling examples to teach design professionals to create world–class products that make big impacts on users' lives." —Scott Sonenshein, Rice University professor and bestselling author of Stretch and Joy at Work