Some error occured while loading the Quick View. Please close the Quick View and try reloading the page.
A Next Big Idea Club "Must Read" for August 2025!
Competing in tech today requires an understanding of "product-led growth"
Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the 3-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as "product-led growth," which Harvard Business School Lecturer Frank Cespedes calls, "probably the fastest-growing go-to-market model for businesses globally."
Freemium is the authoritative guide to product-led growth, written by Silicon Valley entrepreneur and Harvard MBA Dave Boyce, who teaches the first MBA-level course on the topic. Freemium explains how to develop a product that can sell itself, how to ward off competitors, and how to seamlessly move upmarket, selling to larger customers. It details how the product itself (instead of expensive employees) can be used for customer onboarding, customer service, and customer retention. Freemium also details how non-software companies and enterprise sales
Competing in nearly every tech-related industry today requires an understanding of the principles of product-led growth. Freemium is the comprehensive, practical handbook for this unicorn-building strategy.
I. How Billion-Dollar Companies are Built Using Product-Led Growth (PLG)
1. Why Freemium is a Powerful Strategy for Every Company with Digital Products
2. The Paradigm-Shifting Cost Savings and Customer Experience of Product-Led Growth
3. First Principles of Product-Led Growth: Empathy, Generosity, and Metrics
4. Product-Led Growth is a Long-Term Growth Strategy, Not a Short-Term Sales Tactic
II. Product-Led Growth Implementation and Tactics
5. Creating and Managing Growth Teams
6. Building a Minimum Viable Product for Freemium Adoption
7. Filling the Marketing Funnel: How to Acquire Self-Service Customers
8. Building Self-Service Onboarding into Your Freemium Product
9. How to Convert Free Users into Large, Paying Contracts
10. Pricing Strategy for Enterprise-Level PLG
11. Customer Success Without a Customer Success Department
12. Shifting From Marketing Funnels to Product Loops
III. Product-Led Growth Within Large Enterprises
13. The Enterprise Sales Inflection Point
14. Crossing the Chasm from Pure PLG to PLG-Plus-Sales
15. Selling Tactics for Product-Generated Leads and Product-Led Sales
16. Lessons from Building PLG Within Large, Established Companies
IV. The Next Generation of Product-Led Growth
17. Can PLG Work at a Company Like Mine?
18. Product-Led Growth Beyond Software
19. The Role of Humans and Artificial Intelligence in Product-Led Growth