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Unpacks the problems and privileges of pursuing a career of passion by exploring work inside craft breweries.
As workers attempt new modes of employment in the era of the Great Resignation, they face a labor landscape that is increasingly uncertain and stubbornly unequal. With Handcrafted Careers, sociologist Eli Revelle Yano Wilson dives headfirst into the everyday lives of workers in the craft beer industry to address key questions facing American workers today: about what makes a good career, who gets to have one, and how careers progress without established models.
Wilson argues that what ends up contributing to divergent career paths in craft beer is a complex interplay of social connections, personal tastes, and cultural ideas, as well as exclusionary industry structures. The culture of work in craft beer is based around “bearded white guy” ideals that are gendered and racialized in ways that limit the advancement of women and people of color. A fresh perspective on niche industries, Handcrafted Careers offers sharp insights into how people navigate worlds of work that promote ideas of authenticity and passion-filled careers even amid instability.
As workers attempt new modes of employment in the era of the Great Resignation, they face a labor landscape that is increasingly uncertain and stubbornly unequal. With Handcrafted Careers, sociologist Eli Revelle Yano Wilson dives headfirst into the everyday lives of workers in the craft beer industry to address key questions facing American workers today: about what makes a good career, who gets to have one, and how careers progress without established models.
Wilson argues that what ends up contributing to divergent career paths in craft beer is a complex interplay of social connections, personal tastes, and cultural ideas, as well as exclusionary industry structures. The culture of work in craft beer is based around “bearded white guy” ideals that are gendered and racialized in ways that limit the advancement of women and people of color. A fresh perspective on niche industries, Handcrafted Careers offers sharp insights into how people navigate worlds of work that promote ideas of authenticity and passion-filled careers even amid instability.
Price: $29.95
Pages: 264
Publisher: University of California Press
Imprint: University of California Press
Publication Date:
17 September 2024
Trim Size: 9.00 X 6.00 in
ISBN: 9780520401563
Format: Paperback
BISACs:
"An excellent read and maybe even a first step or two for those thinking a career in beverages is for them. Some people like getting their feet wet at work, and coming home from work smelling like a brewery isn’t a bad thing anymore!"
Eli Revelle Yano Wilson is Associate Professor of Sociology at the University of New Mexico. His writing and research explores how work, race, and culture intersect in the new economy. He lives and makes a home in both Albuquerque, New Mexico and Ojai, California.
Contents
List of Figures
Preface
Introduction
1. Going Down the Rabbit Hole: Career Pathways and Microtransitions
2. Careers of the Heart: Pursuing Passion in the Brewhouse
3. We Like to Have Fun: Consumptive Careers in the Taproom
4. Embrace the Shit! Pride and Commitment along the Hard Labor Pathway
5. It Could Never Be Just about Beer: Race, Gender, and Marked Professional Identity
6. Paths Less Traveled: Side Pathways, Hobbyist Careers, and Dead Ends
Conclusion
Acknowledgments
Appendix A. Researching Uncertainty
Appendix B. Table 1: List of Key Characters
Appendix C. Table 2: Demographic Characteristics of Interviewees
Notes
References
Index
List of Figures
Preface
Introduction
1. Going Down the Rabbit Hole: Career Pathways and Microtransitions
2. Careers of the Heart: Pursuing Passion in the Brewhouse
3. We Like to Have Fun: Consumptive Careers in the Taproom
4. Embrace the Shit! Pride and Commitment along the Hard Labor Pathway
5. It Could Never Be Just about Beer: Race, Gender, and Marked Professional Identity
6. Paths Less Traveled: Side Pathways, Hobbyist Careers, and Dead Ends
Conclusion
Acknowledgments
Appendix A. Researching Uncertainty
Appendix B. Table 1: List of Key Characters
Appendix C. Table 2: Demographic Characteristics of Interviewees
Notes
References
Index