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The global shift toward sustainability has placed Environmental, Social, and Governance (ESG) principles at the forefront of business strategy and policy-making. How ESG Drives Green Innovation and Growth: Inventing Tomorrow examines in significant detail how ESG frameworks are catalyzing green innovation, fostering sustainable business practices, informing strategic decisions and driving economic growth in a rapidly changing world.
The cutting-edge research offers a comprehensive analysis of how ESG principles are transforming industries, from energy and manufacturing to finance and technology. It highlights the role of ESG in shaping corporate strategies, influencing investment decisions, and driving technological advancements that reduce environmental impact. By integrating insights from policy, finance, and business sustainability, readers gain a multidisciplinary perspective on the opportunities and challenges of implementing ESG-driven innovation.
Technological Innovation and Sustainability for Business Competitive Advantage book series highlights business problems faced by institutions in a scientific way, finding possible practical solutions. Contributing to setting and improving business theories and practices and encouraging scientific research in technological innovation and sustainability, volumes activate dialogue between academics, practitioners and individuals and provide recommendations to improve institutions.
Husam Ananzeh is currently an Assistant Professor at the Department of Accounting, Al Al-Bayt University, Jordan. His areas of interests are Corporate Social Responsibility, Financial disclosure, Corporate Donations, Ownership Structure, Forensic Accounting.
Chapter 1. Sustainable Branding and Strategic Positioning: Balancing Profitability and Purpose in Modern Business Models; Bader Jaman Alshahri, Ahmad Mansour, and Imad Al Zeer
Chapter 2. Beyond the Balance Sheet: Linking Corporate Sustainability and Marketing Performance in Emerging Economies; Ahmad Mansour and Imad Al Zeer
Chapter 3. Big Data and Its Strategic Use as a Marketing Intelligence: Predictive Business Decision Making; Dana Kh. Alsharayiah and Imad Al Zeer
Chapter 4. Customer-Centric Transformation: Redefining Business Success through Data-Driven Marketing Strategies; Omar Hamed and Imad Al Zeer
Chapter 5. Digital Ecosystems and Business Strategy: How Collaborative Platforms Reshape Marketing and Value Creation; Mustfa Alkhanani, Omar Hamed, and Imad Al Zeer
Chapter 6. Dynamic Leadership in Disruptive Markets: Integrating Innovation and Marketing Strategy for Organizational Resilience; Rowaida AL-Aqrabawi and Imad Al Zeer
Chapter 7. From Strategy to Story: The Role of Brand Narrative in Driving Organizational Growth and Consumer Loyalty; Bader Jaman Alshahri and Imad Al Zeer
Chapter 8. Organizational Learning and Market Orientation: Building Strategic Capabilities for Long-Term Success; Imad Al Zeer
Chapter 9. Strategic Agility in the Digital Marketplace: How Adaptive Business Models Drive Competitive Advantage; Ahmad Mansour, Bader Jaman Alshahri, and Imad Al Zeer
Chapter 10. Strategic Marketing Alignment: Bridging the Gap between Corporate Vision and Consumer Value Creation; Rowaida AL-Aqrabawi and Imad Al Zeer
Chapter 11. The Impact of Digital Transformation Adoption on the Quality of Financial Disclosure; Amal Salama Al Sarhan
Chapter 12. The Impact of Social Media as a Tool in Achieving Competitive Advantage for Small and Medium Enterprises; Moradi A. AL-Ramadneh and Majd Ibrahim Al-Zboon
Chapter 13. The Mediating Role of the Unified Reporting Language in the Relationship between the Quality of Accounting Information Systems Data and Accounting Disclosure; Khaled Waleed Al-Mashaqbeh and Mohammad Naser Hamdan
Chapter 14. The Impact of Innovation in Accounting Information Systems on Improving Competitive Advantage: Evidence from Jordanian Banking Sector; Deema Bani Omar, Minerva Bani Mustafa, Hamza Alqudah, and Mohammad Yousef Alghadi
Chapter 15. The Impact of the Development of Payment Channels on the Growth of Deposits for Banks Operating in Jordan; Mohammad Yousef Alghadi, Ahmad Ali Eyadat, Hamza Alqudah, Deema Bani Omar, Amro Alamaren, and Nidal Zaqeeba
Chapter 16. ESG Disclosure in MENA Region: Current Practices and Future Scope; Mohannad Obeid Al Shbail, Husam Ananzeh, and Rakan Obeid Alshbiel
Chapter 17. The Relationship between Organizational Culture, Coworker Support, and Auditors' Whistleblowing Intention: Investigating the Moderating Effect of Self-Efficacy; Nahariah Jaffar, Ahmed Razman Abdul Latiff, Rakan Obeid Alshbiel, Usha Rani Letchamanan, Ahmad Ibrahim Awad A'teeq, and Javier Oliver Muncharaz
Chapter 18. Artificial Intelligence Adoption and Educator Performance in Online Learning Environments: A SmartPLS-Based Structural Model; Kawthar Nawaf Alshdaifat, Yaqout Faisal Ibrahim Al Flayyeh, and Sajead Mowafaq Alshdaifat
Chapter 19. Does Artificial Intelligence Improve Teacher–Student Interaction and Engagement in Online Courses? A SmartPLS Structural Model; Yaqout Faisal Ibrahim Al Flayyeh, Kawthar Nawaf Alshdaifat, and Sajead Mowafaq Alshdaifat
Chapter 20. Does Big Data Analytics Adoption Affect Management Accountants' Decision-Making Capabilities?; Awn Metlib Al Shbail, Mohannad Obeid Al Shbail, Sajead Mowafaq Alshdaifat, and Husam Ananzeh
Chapter 21. The Impact of Artificial Intelligence on Financial and Sustainability Reporting Quality: A PLS-SEM Approach Using SmartPLS; Sajead Mowafaq Alshdaifat
Chapter 22. The Missing Link: Understanding the Determinants and Effects of Limited Carbon Disclosure in Jordanian Firms; Mohannad Obeid Al Shbail, Husam Ananzeh, and Rakan Obeid Alshbiel
Chapter 23. Integrating Sustainability into Human Resource Management: Strategies and Outcomes; Waed Ensour and Noor Taha
Chapter 24. The Impact of ESG Disclosure Practices on Firm Financial Performance: Unique Insights from Stakeholder Theory and the Natural-Resource-Based View; Aya Bilal Jaber, Esam Emad Ghassab, Hashem Alshurafat, Husam Ananzeh, and Ebrahim Mansour