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A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more.
How Hip Hop Became Hit Pop examines the programming practices at commercial radio stations in the 1980s and early 1990s to uncover how the radio industry facilitated hip hop's introduction into the musical mainstream. Constructed primarily by the Top 40 radio format, the musical mainstream featured mostly white artists for mostly white audiences. With the introduction of hip hop to these programs, the radio industry was fundamentally altered, as stations struggled to incorporate the genre's diverse audience. At the same time, as artists negotiated expanding audiences and industry pressure to make songs fit within the confines of radio formats, the sound of hip hop changed. Drawing from archival research, Amy Coddington shows how the racial structuring of the radio industry influenced the way hip hop was sold to the American public, and how the genre's growing popularity transformed ideas about who constitutes the mainstream.
The author gratefully acknowledges the AMS 75 PAYS Fund of the American Musicological Society, supported in part by the National Endowment for the Humanities and the Andrew W. Mellon Foundation.
How Hip Hop Became Hit Pop examines the programming practices at commercial radio stations in the 1980s and early 1990s to uncover how the radio industry facilitated hip hop's introduction into the musical mainstream. Constructed primarily by the Top 40 radio format, the musical mainstream featured mostly white artists for mostly white audiences. With the introduction of hip hop to these programs, the radio industry was fundamentally altered, as stations struggled to incorporate the genre's diverse audience. At the same time, as artists negotiated expanding audiences and industry pressure to make songs fit within the confines of radio formats, the sound of hip hop changed. Drawing from archival research, Amy Coddington shows how the racial structuring of the radio industry influenced the way hip hop was sold to the American public, and how the genre's growing popularity transformed ideas about who constitutes the mainstream.
The author gratefully acknowledges the AMS 75 PAYS Fund of the American Musicological Society, supported in part by the National Endowment for the Humanities and the Andrew W. Mellon Foundation.
Price: $34.95
Pages: 226
Publisher: University of California Press
Imprint: University of California Press
Publication Date:
12 September 2023
Trim Size: 9.00 X 6.00 in
ISBN: 9780520383920
Format: Paperback
BISACs:
“Readers leave this book with a conviction that radio mattered in the 1980s and 1990s. And rap music’s inclusion on radio—as a marker of mainstream success, as a gateway to the genre’s increased popularity and economic power, as a means for spreading messages from the primarily Black artists who created it—was something that was heavily advocated for or resisted by various artists, listeners, programmers, and advertisers…Coddington’s book provides a well-researched and clearly written examination of perhaps the first time that these questions were addressed.”
Amy Coddington is Assistant Professor of Music at Amherst College. Her work has appeared in the Journal of the Society for American Music and The Oxford Handbook of Hip Hop Music.