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Making an American Festival
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This provocative history of the largest annual Chinese celebration in the United States—the Chinese New Year parade and beauty pageant in San Francisco—opens a new window onto the evolution of one ...
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02 September 2008

This provocative history of the largest annual Chinese celebration in the United States—the Chinese New Year parade and beauty pageant in San Francisco—opens a new window onto the evolution of one Chinese American community over the second half of the twentieth century. In a vividly detailed account that incorporates many different voices and perspectives, Chiou-ling Yeh explores the origins of these public events and charts how, from their beginning in 1953, they developed as a result of Chinese business community ties with American culture, business, and politics. What emerges is a fascinating picture of how an ethnic community shaped and was shaped by transnational and national politics, economics, ethnic movements, feminism, and queer activism.
Price: $34.95
Pages: 336
Publisher: University of California Press
Imprint: University of California Press
Publication Date:
02 September 2008
Trim Size: 9.00 X 6.00 in
ISBN: 9780520253513
Format: Paperback
BISACs:
“Yeh has written one of the best books on post-World War II Chinese American life in recent years.”
Chiou-ling Yeh is Assistant Professor in the Department of History at San Diego State University.
list of illustrations
acknowledgments
Introduction / Making Multicultural America: Cold War Politics, Ethnic Celebrations, and Chinese America
1. Transnational Celebrations in Changing Political Climates
2. “In the Traditions of China and in the Freedom of America”: The Making of the Chinese New Year Festival
3. Constructing a “Model Minority” Identity: The Miss Chinatown U.S.A. Beauty Pageant
4. Yellow Power: Race, Class, Gender, and Activism
5. Heated Debate on the Ethnic Beauty Pageant
6. Hybridity in Culture, Memory, and Politics
7. Selling Chineseness and Marketing Chinese New Year: Corporate Sponsorship, Television Broadcasts, and Counter Memory
8. “We Are One Family”: Queerness, Transnationalism, and Identity Politics
Epilogue / Post–Cold War Celebrations
notes
bibliography
index
acknowledgments
Introduction / Making Multicultural America: Cold War Politics, Ethnic Celebrations, and Chinese America
1. Transnational Celebrations in Changing Political Climates
2. “In the Traditions of China and in the Freedom of America”: The Making of the Chinese New Year Festival
3. Constructing a “Model Minority” Identity: The Miss Chinatown U.S.A. Beauty Pageant
4. Yellow Power: Race, Class, Gender, and Activism
5. Heated Debate on the Ethnic Beauty Pageant
6. Hybridity in Culture, Memory, and Politics
7. Selling Chineseness and Marketing Chinese New Year: Corporate Sponsorship, Television Broadcasts, and Counter Memory
8. “We Are One Family”: Queerness, Transnationalism, and Identity Politics
Epilogue / Post–Cold War Celebrations
notes
bibliography
index