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Multinational Companies in China
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Multinational companies have been doing business in China for over 25 years, with their presence and manning of their operations varying over time. Some mistakes of managing businesses are strikin...
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07 June 2017

This book explores some of the most common mistakes made by multinational companies doing business in China, in both cultural and managerial contexts. These shared mistakes could be as far-reaching as managing talent, local vs. global decision making, or could be as mundane as managing title, pay and performance. Many mistakes are rooted in a lack of understanding of the Chinese market in two areas: the unique talent and culture environment, and the immense opportunity potential. Very often, MNCs’ global or local leaders lack the ability to make discretional decisions with one-size-fits-all approaches under the cloak of global consistency, or treating a China operation as one-of-the outfits (and a small one in the world revenue pool), even though they understand the market potential in theory. MNCs have enjoyed great success in China while many others have yet to realize their opportunities. China business continues to grow, and opportunities continue to develop. This book will guide business leaders on how to avoid the most common management pitfalls in China business, and will help the capitalize on the huge opportunity that remains in this region.
Price: $51.99
Pages: 216
Publisher: Emerald Publishing Limited
Imprint: Emerald Publishing Limited
Publication Date:
07 June 2017
ISBN: 9781787145481
Format: Hardcover
BISACs:
BUSINESS & ECONOMICS / Human Resources & Personnel Management, BUSINESS & ECONOMICS / International / General
Guo and Gallo focus on mistakes multinational corporations make when setting up and operating companies in China. Targeting business leaders of multinational companies in China and at corporate headquarters, they relate common pitfalls that multinationals face in China, as well as the mistakes they make when setting up and operating in China. Citing their focus as different from studies which spotlight the cultural or behavioral side, this perspective is from the angle of human resources and talent management instead. Disclaiming the book as a manager’s manual, they shed some light on how the differences come about—the cultural background, the market development level, and the talent environment.
Xin Guo is President and CEO of Career International, a leading HR service company in China. Prior to joining Career International, Mr. Guo was the Managing Director for Mercer Greater China and a global senior partner. During his ten-year tenure at Mercer, Mr. Guo held various leadership positions including Asia Pacific Human Capital business leader and Deputy Head for Asia Pacific, with the responsibility of leading Asia. In the past 20 years, he has held various management positions in the consulting industry both in the US and China. Mr. Guo graduated from Beijing University of Aeronautics & Astronautic with a bachelor’s degree in Mechanical Engineering and a master‘s degree in Systems Engineering. He also received an MBA degree from University of San Francisco.
Frank T. Gallo, Ph.D. is the founder and president of Calypso Consulting, a firm dedicated to improving the level of leadership in China. Frank has lived in China for 16 years and is the retired president of Watson Wyatt China. Frank is the author of the highly acclaimed Business Leadership in China: How to Blend Best Western Practice with Chinese Wisdom, Revised Edition (John Wiley & Sons, 2010). His second book, Chinese Professional-Global Mindset was published by PHEI in April 2013. His most recent book is The Enlightened Leader: Lessons from China on the art of executive coaching (Emerald, 2015). Frank holds a Bachelor’s Degree from Hofstra University and a Ph.D. in Organization Behavior from the Center for Applied Social Science at Boston University.
Part I – The Overview
Chapter One – Multinational Companies in China – An Introduction to the challenges they face and the mistakes they make
Part II – 8 Common Mistakes
Chapter Two - Managing Talent – Why attracting and retaining talent will be harder than you think
Chapter Three - Budgeting Headcount – How this common Western practice simply does not work in China
Chapter Four - Defining the Asia Pacific Region – Geographic sense does not always make business sense
Chapter Five - Managing in a Matrix – Matrix management is a violation of Confucian thinking. You can do it, but you should never just impose it
Chapter Six - Managing Titles, Salary and Performance – In scarce talent markets like China, you cannot do this the way you do in your Western country
Chapter Seven – Solving Issues Locally vs. Globally – If it is raining in New York, you don’t force people to use an umbrella in Shanghai
Chapter Eight - Managing Expatriates – This is a dynamic process that requires constant observation and tweaking. Beware the sensitivities of local colleagues
Chapter Nine – Selecting Leaders – If China has the largest population in the world, why are most multinational leaders foreigners?
Part III – Preventing Future Mistakes
Chapter Ten - Where Do We Go From Here? – What can multinationals do to make things work better in China?
Part IV – Human Resource Practices - Areas of Convergence and Divergence between China and the West
Chapter Eleven - Comparing the Latest Human Resource Management Practices in China and the West – How are they similar and how are they different? What can multinationals in China learn from Western Human Resource practices?
Epilogue – The Story of Uber and Didi Chuxing – West meets East and East wins by a mile