Leaders remain skeptical about the power of organizational culture even though extensive research shows that it is crucial to business success. Can a manager really influence an organization’s culture, or do executives just try to impose a culture on their employees? Is the concept of culture too vague to measure objectively and improve? What happens to valuable employees who feel left out by the prevailing culture? Even if a “good” culture makes team members happy, does it actually affect the bottom line?

This essential book answers the biggest questions about organizational culture, offering research-backed insights for leaders on shaping and managing an environment that spurs achievement. The management experts Jennifer A. Chatman and Glenn R. Carroll—a psychologist and a sociologist—draw on social-scientific findings to evaluate and debunk common misconceptions. They show how research on culture empowers managers to identify what really matters and deploy it productively. Chatman and Carroll also provide actionable levers to build and maintain organizational culture, from crafting a culture that supports strategic objectives to ensuring that it can adapt as conditions change.

Making Organizational Culture Great features compelling examples from companies and nonprofits including Apple, Genentech, Disney, Ford, Netflix, Maersk, Google, Cisco, Southwest Airlines, and many others. A practical guide for current and aspiring leaders, this book reveals how to manage culture consistently, comprehensively, and coherently.