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Saving Ourselves from Big Car

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This book exposes how “Big Car”—the complex of companies in the automobile, oil, insurance, media, and concrete industries that promote and entrench car dependence—has pursued profit at the expense...
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  • 16 September 2025
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Cars are killing people and making the planet uninhabitable. Crashes take the lives of more than a million people around the world each year. Air pollution linked to motor vehicles contributes to even more untimely deaths. Highways and unsafe streets have devastated cities, yet traffic congestion still swallows up countless hours. And carbon emissions from transportation are a key driver of climate change, which now threatens to make the world unlivable. Why do we still worship at the altar of the car? How can we find alternatives that are healthier for the planet and ourselves?

This book exposes how “Big Car”—the complex of companies in the automobile, oil, insurance, media, and concrete industries that promote and entrench car dependence—has pursued profit at the expense of the common good. David Obst explores how Big Car gained almost immeasurable influence over our lives, weighing the benefits and the costs of reliance on private automobiles. He details how industry covered up the harms of lead additives, fought against seatbelts, and continues to fund climate-change denialism. Obst considers the future of mobility, surveying how cities—from Taipei to Tempe, Copenhagen to Chicago—are experimenting with forms of transportation that offer alternatives to the dominance of cars. Provocative and comprehensive, Saving Ourselves from Big Car is a powerful wake-up call for us to change how we use cars before it’s too late.

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Price: $27.95
Pages: 296
Publisher: Columbia University Press
Imprint: Columbia Business School Publishing
Publication Date: 16 September 2025
Trim Size: 8.50 X 5.50 in
ISBN: 9780231210423
Format: Hardcover
BISACs:

BUSINESS & ECONOMICS / Industries / Automobile Industry, BUSINESS & ECONOMICS / Green Business, BUSINESS & ECONOMICS / Development / Sustainable Development, TRANSPORTATION / Public Transportation

Provocative and comprehensive, Saving Ourselves from Big Car is a powerful wake-up call for us to change how we use cars before it’s too late.
David Obst is a former journalist, publisher, screenwriter, and film producer. He worked as a literary agent for Bob Woodward and Carl Bernstein, among others. Obst is the author of Too Good to Be Forgotten: Changing America in the ’60s and ’70s (1998).

Preface
Introduction
1. Lead Herring (Part One)
2. What Is “Big Car”?
3. How Big Car Took Over the World (Part One)
4. How Big Car Took Over the World (Part Two)
5. The Road
6. Car Dreams
7. Lead Herring (Part Two)
8. The Corvair
9. Big Car Nightmares
10. The Edsel
11. Our Continued Love Affair with Big Car
12. Road Safety
13. Lead Herring (Part Three)
14. The Future of Mobility
Conclusion
Acknowledgments
Notes
Bibliography