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Shooting for the Stars
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This Shooting for the Stars book is a celebration of timeless design.In its 248 colorful pages, there are countless award-winning, successful design programs and projects which have stood the test ...
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20 August 2024

This Shooting for the Stars book is a celebration of timeless design.
In its 248 colorful pages, there are countless award-winning, successful design programs and projects which have stood the test of time. Over six decades of global corporate clients (like AT&T and DuPont) to smaller not-for-profit organizations (like F.I.T. and Third Street Music School); Huge budgets to tiny, but all with strong concepts and enduring design solutions. Each design example is dated so one can appreciate the longevity of the work.
In addition, the book contains many stories of how the projects evolved, some in unique and surprising ways. i.e.: NASA where we presented only a single Logo solution, but with multiple supporting applications; Or this author being stranded after a presentation in Saudi Arabia, with a full lock-down of airspace. Other stories have a decided teaching role and offer counterpoint to the diverse design presentations. There is also much about Danne’s design leadership and service, a commitment which goes well beyond his own practice, for the good of all. Simply put, it’s an animated long view of our graphic [visual] design profession, its history and evolution.
In its 248 colorful pages, there are countless award-winning, successful design programs and projects which have stood the test of time. Over six decades of global corporate clients (like AT&T and DuPont) to smaller not-for-profit organizations (like F.I.T. and Third Street Music School); Huge budgets to tiny, but all with strong concepts and enduring design solutions. Each design example is dated so one can appreciate the longevity of the work.
In addition, the book contains many stories of how the projects evolved, some in unique and surprising ways. i.e.: NASA where we presented only a single Logo solution, but with multiple supporting applications; Or this author being stranded after a presentation in Saudi Arabia, with a full lock-down of airspace. Other stories have a decided teaching role and offer counterpoint to the diverse design presentations. There is also much about Danne’s design leadership and service, a commitment which goes well beyond his own practice, for the good of all. Simply put, it’s an animated long view of our graphic [visual] design profession, its history and evolution.
Price: $50.00
Pages: 248
Publisher: ORO Editions
Imprint: ORO Editions
Publication Date:
20 August 2024
Trim Size: 11.50 X 9.50 in
ISBN: 9781961856134
Format: Hardcover
BISACs:
DESIGN / Graphic Arts / Commercial & Corporate, DESIGN / Graphic Arts / Branding & Logo Design, DESIGN / History & Criticism, DESIGN / Individual Designers, TECHNOLOGY & ENGINEERING / Aeronautics & Astronautics