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Social media and digital technologies have become significant forces in the sport industry. From athletes and fans interacting via social media and video games, sport organizations integrating these technologies into marketing and public relations functions, to coaches and athletic trainers using digital technology to monitor athletes’ biometric information, these technologies are pervasive in sport. However, the literature at the intersection of sport and social and digital media lies almost exclusively in the domain of marketing and management. While these technologies are often championed for the benefits they offer in these functional areas, the effects and outcomes of these technologies have impacts on athletes, fans, and other society that warrant further attention.
This volume brings together a collection of essays from leading global scholars working in diverse areas as sport sociology, sport management, sport media, and sport communication to illustrate how sociological approaches are imperative to enhancing our understanding of sport and social media and digital technology. Within this volume, scholars address topics such as gender, sexuality, racism, identity, politics, mental health, and surveillance and outline how sociological approaches to these topics offer important analyses that further our understanding of the comprehensive effects of social media and digital technology on sport stakeholders.
Jimmy Sanderson is an Assistant Professor in the Department of Kinesiology and Sport Management at Texas Tech University.
Introduction; Jimmy Sanderson
Chapter 1. Social Media, Digital Technology, and Sport Media; Dunja Antunovic
Chapter 2. Critical Encounters with Social Media in Women’s Sport and Physical Culture; Kim Toffoletti, Nita Ahmad, and Holly Thorpe
Chapter 3. Social Media, Digital Technology, and Masculinity in Sport; Jamie Cleland and Connor MacDonald
Chapter 4. Investigating Online Fan Responses to the Rooney Rule in English Football; Daniel Kilvington, Jonathan Cable, Sophie Cowell, Glyn Mottershead, and Chris Webster
Chapter 5. Narrative Inquiry, A Cultural Approach for Understanding Big and Small Stories of Motherhood and Sport on Instagram; Kerry R. McGannon, Sydney Graper, and Jenny McMahon
Chapter 6. Social Media, Digital Technology, and National Identity in Sport; Andrew C. Billings and Johnathan Anderson
Chapter 7. Social Media, Digital Technology, and Sexuality in Sport; Keith D. Parry and Rory Magrath
Chapter 8. Social Media and Politics in Sport; Katie Brown and Sarah Brown
Chapter 9. Sport and Surveillance Technologies; Luke Jones, Tim Konoval, and John Toner
Chapter 10. Social Media, Digital Technology, and Athlete Abuse; Emma Kavanagh, Chelsea Litchfield, and Jaquelyn Osborne
Chapter 11. Quantification, Big Data, and Biometrics in Sport; Andrew Baerg
Chapter 12. Social Media and Athlete Mental Health and Well-Being; Michelle Hayes