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Becoming a successful entrepreneur is impossible without accepting risk – the question is which risk to take and at what time. Expert authors Thomas G. Pittz and Eric W. Liguori draw on years of working with and in early-stage ventures to provide guidance for managing the risk associated with these decisions. Throughout this book, they offer practical, no-nonsense advice for marketing and financing your business, bringing on partners and employees, networking with key connectors, and launching your business as inexpensively and aggressively as possible.
Following lean startup logic, The Entrepreneur’s Guide to Risk and Decisions: Building Successful Early-Stage Ventures cuts through to the strategically important – and emotionally charged – decisions that separate the successful entrepreneurs from the unsuccessful. It is designed to help entrepreneurs move quickly, rapidly iterate their business models based on customer feedback, and provide guideposts for managing the risks inherent in all startup ventures.
Price: $36.99
Pages: 128
Publisher: Emerald Publishing Limited
Imprint: Emerald Publishing Limited
Publication Date:
02 January 2020
ISBN: 9781838678746
Format: Paperback
BISACs:
There are few resources that effectively help entrepreneurs navigate the black box of risk and decision-making along their tumultuous journey. Every aspect of that journey - whether it be marketing, financing, partnerships, HR, networking, or actually launching has unlimited landmines that can put an end to a dream. This book is a critical how-to guide for any entrepreneur at any stage to spot and disarm those landmines with expert precision.
Thomas G. Pittz has mentored numerous entrepreneurs and students at the Lowth Entrepreneurship Center of the Sykes College of Business at the University of Tampa. He transitioned to academia after two decades of industry experience, including launching two entrepreneurial ventures, and maintains an active consulting practice. He has a Ph.D. from New Mexico State University.
Eric W. Liguori sits at the global forefront of entrepreneurship education. In 2019 he became the youngest person ever elected to serve as President of the United States Association for Small Business and Entrepreneurship, the largest academic organization dedicated to advancing entrepreneurship education through bold teaching, scholarship, and practice. He holds the Rohrer Chair of Entrepreneurship at Rowan University and is the Executive Director of the Rowan Center for Innovation and Entrepreneurship. He has a Ph.D. from Louisiana State University.
Chapter 1. Process
I. Ideas vs Execution
II. Business Plans vs. Business Models
III. Prototyping
IV. The Pitch
V. Market Segmentation & Pivoting
Chapter 2. People
I. Finding and Selecting Partners
II. Determining Equity & Vesting
III. Building Culture
IV. Hiring Employees
V. Choosing Mentors
Chapter 3. Networks
I. Networking Fundamentals
II. Navigating Networks (ESOs, community services, etc.)
III. Building Networks
IV. Exploiting Networks
V. Maintaining Networks
Chapter 4. Sales & Marketing
I. Learning to Sell
II. Sales Pipeline and Tracking Metrics
III. Failure, Rejection, Learning
IV. Guerilla Marketing
V. Pricing Models
VI. Branding
Chapter 5. Financing
I. Financial Literacy
II. Bootstrapping
III. Crowdfunding
IV. Equity Financing
V. Debt Financing
Chapter 6. Nuts and Bolts
I. Legal Considerations (filing your business, ownership decisions, etc.)
II. Human Resource Basics (important laws & filings, etc.)
III. Compliance & Business Systems
IV. Tax Considerations
V. Exit Strategies