• The Jobs To Be Done Playbook
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The Jobs To Be Done Playbook

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"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese ...
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"This book holds a rare value: it's fueled by practicality but steeped in... Read More
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  • Format:
  • Publication Date: 07 April 2020
  • ISBN: 9781933820682
  • Pages: 320
  • Imprint: Two Waves Books
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"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."

—Melissa Perri, author of Escaping the Build Trap

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

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"This book holds a rare value: it's fueled by practicality but steeped in solid theory as well."
—Des Traynor, co–founder of Intercom

  • Introduction
  • Chapter 1: Understanding Jobs to Be Done
  • Chapter 2: Core Concepts of JTBD
  • Chapter 3: Discovering Value
  • Chapter 4: Defining Value
  • Chapter 5: Designing Value
  • Chapter 6: Delivering Value
  • Chapter 7: (Re)Developing Value
  • Chapter 8: JTBD in Action
  • Appendix A: Quick Reference: JTBD Plays
  • Appendix B: Resources on JTBD
  • Final Thoughts