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The Mind Economy
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14 October 2025

The Mind Economy redefines how we understand the mind—treating it as an economic system in which memory is a central and valuable resource. Integrating perspectives from psychology, philosophy, neuroscience, and economics, Professor Oliver Hoffmann introduces a groundbreaking framework for thinking about cognition, identity, and self-development. At the heart of the book lies the idea that memory, narration, and imagination are dynamic, exchangeable forces that structure our inner world and drive our decision-making processes.
Drawing on insights from ancient philosophy to modern neuroscience, Hoffmann outlines a new form of “economic cognitive therapy” and provides practical tools for self-regulation, emotional integration, and enhanced mental efficiency. Support systems such as yoga, meditation, and cultural immersion are woven into this model, offering readers a holistic path toward personal transformation. This book is essential reading for psychologists, therapists, and anyone seeking a deeper understanding of the mind’s inner workings—and how to work with them.
PSYCHOLOGY / Neuropsychology, Psychology, PHILOSOPHY / Mind & Body, BUSINESS & ECONOMICS / Management, Psychological theory, systems, schools and viewpoints, Philosophy of mind
Oliver Hoffmann is a professor of innovation management and psychology, exploring the intersection of cognition, memory, and economic thinking in the human mind.
List of Illustrations; List of Tables; Prologue I—Thoughts on the “Economy of Memory”; Prologue II—Introduction and Overview; CHAPTER 1 The World Within—Identity, Culture, and Memory; CHAPTER 2 The Core of Being—Change, Fluidity of the Ego, Narration, and Cognition ; CHAPTER 3 Working with the Spirit System—Transformative Processes; CHAPTER 4 Methods and Techniques of Economic Cognitive Therapy; CHAPTER 5 The Support Systems—Yoga, Meditation, Culture, and Esthetics; CHAPTER 6 Remembering Is the Value of Life—Or Capitalism in Ourselves; Epilogue I—What Remains of Life; Epilogue II—What Goes Beyond That; Glossary; Further Reading; Bibliography; Index