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Examines the impact of sex role stereotyping on the electability of women candidates, and as a central factor in the conduct and consequences of statewide campaigns.
Price: $37.00
Pages: 224
Publisher: Columbia University Press
Imprint: Columbia University Press
Series: Power, Conflict, and Democracy: American Politics Into the 21st Century
Publication Date:
30 August 1996
ISBN: 9780231103039
Format: Paperback
1. Introduction
2. Stereotypes in Statewide Campaigns
3. Gender Differences in Campaign Appeals for the U.S. Senate
4. Differences in Campaign Coverage: An Examination of U.S. Senate Races
5. The Impact of Coverage Differences and Sex Stereotypes
6. Differences in Campaign Appeals for Governor
7. Press Coverage of Male and Female Candidates for Governor
8. New Coverage and Gender in Gubernatorial Campaigns: An Experimental Study of the Female Candidate's "Potential" Advantage
9. The Electoral Consequences of Stereotypes
10. Conclusions and Implications