• The Power of Persuasion
1 1

The Power of Persuasion

$75.00
$75.00 $75.00
Sale Sold out
The merchant Nicolaus Gottlieb Luetkens, who lived in eighteenth-century Hamburg, traveled France between 1743 and 1745, becoming a successful wholesaler. Based on the complete archive of his merca...
Read More
Request Exam Copy Request Desk Copy
  • Format:
  • 03 May 2022
View Product Details

Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing.
Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century.

files/i.png Icon
Price: $75.00
Pages: 660
Publisher: transcript publishing
Imprint: transcript publishing
Publication Date: 03 May 2022
Trim Size: 9.45 X 6.10 in
ISBN: 9783837656527
Format: Paperback
BISACs:

HISTORY / Europe / General, HISTORY / Social History, HISTORY / World
»Overall the book demonstrates what it is possible to learn from an untouched archive by following the logic of contemporary merchants and staying close to sources, not only in their content but also in their materiality. Haasis reached a balance between, on the one hand, respecting the original material and, on the other, convincingly placing this material in the broader context of eighteenth century commercial culture and practices.«
Lucas Haasis is a postdoctoral researcher and the research coordinator of the UK-German Prize Papers Project (www.prizepapers.de). He is also a lecturer of Early Modern History at the Carl von Ossietzky University of Oldenburg, Germany. His research focusses on 18th-century letter-writing practices, mercantile culture of the 18th century, materiality studies, and praxeological approaches in historiography and global microhistory.

Frontmatter 1
Editorial 2
Contents 5
Acknowledgements 11
1 Introduction 15
2 Making of a Merchant 79
3 Shipping Business 143
4 Commission Trade 199
5 High-Risk Trade 321
6 Finding a Business Partner and a Merchant Clerk to Open up a Merchant House 399
7 Marriage Preparations 471
8 Conclusion 571
References 593