At a time when Russia's political leadership is confronting an increasingly mobilized society, this book helps us understand the communication strategies used by pro-Kremlin groups in their efforts to garner the support of youth for the Putin-centered regime. Capturing Nashi's own 'voices,' this intriguing and detailed analysis of Nashi's self-image and web-based outreach strategies sheds light on the mechanisms of political-patriotic mobilization in semi-authoritarian regimes, as well as on their unintended consequences.

Jussi Lassila is a researcher at the Aleksanteri Institute (Finnish Centre for Russian and Eastern European Studies) of the University of Helsinki.

Acknowledgements
Foreword by Kirill Postoutenko
I. Introduction
II. Between the State and Apolitical Youth
III. Nashi, the Field of Youth Movements and Political Participation of Russia's Youth
IV. Towards Nashi's Political Style: From Moral Panic to National Megaproject
V. Projecting the Movement Onwards
VI. Nashi's Political Rituals
VII. Struggling with Image
VIII. How to be a Distinctive Conformist?
IX. Discussion
Bibliography
Appendices