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There is much research into strategic business alliances in emerging markets, but none focuses on this form of collaboration within Europe’s emerging economies. This is a critical absence, as the European transition region is not only different from other European and Western regions but also from other regions with developing economies. Partners in the European transition region have unique cultural and social backgrounds, and consequently, unique ways of doing business.
Transformations of Strategic Alliances in Emerging Markets focuses on this important gap. This book, the second of a two-volume set, makes a unique contribution to emerging market research by investigating the transformation of alliances in Eastern and central Europe over the past forty years. It provides a conceptual framework to describe and analyse the formation, development and functional mechanisms of strategic alliances in the European transition region, ultimately offering an in-depth overview of the challenges and opportunities around strategic alliance formation in emerging European markets.
Transformations of Strategic Alliances in Emerging Markets, Volume II, is a must-read for academics and postgraduate students of development economics and business administration
Price: $104.99
Pages: 216
Publisher: Emerald Publishing Limited
Imprint: Emerald Publishing Limited
Publication Date:
25 January 2021
ISBN: 9781800437494
Format: Hardcover
BISACs:
Desalegn Abraha is Professor Emeritus of Business Administration at the University of Skövde. He has previously published two books and approximately thirty-five articles in international journals.
Akmal S. Hyder is Professor of Marketing at University of Gävle, Sweden. He has published books and many peer-reviewed articles in international scientific journals.
PART I: EMPIRICAL EVIDENCE
Chapter 1. Empirical Studies: Alliances in Fast Complete Adapting Countries.
Chapter 2. Empirical Studies: Alliances in Medium Complete Adapting Countries.
PART II: DISCUSSION AND CONCLUSIONS
Chapter 3. Discussion and analysis.
Chapter 4. Research Outcome and Related Studies.
Chapter 5. Conclusions.
Chapter 6. Strategies in Emerging Markets and Implications of the Study.