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Marketing 5.0
Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey.
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Marketing and design in the service sector
Providing a practical, evidence-based vision of how to enhance and enrich customer experience through tangibles, exterior and interior design and space within the service industry. In other words, looking through the space-scape and design-scape to improve service performance to better address cu...
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Middlemen
A revealing account of how agents have shaped book publishing and the literary canon from the 1950s to todayMiddlemen rewrites literary history from the perspective of one of its most important but least visible figures: the literary agent. Chronicling the story of agents in the United States fro...
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New approaches to creating a culture of innovation
Recent studies have shown that innovation is seen as key to achieving organic growth and building brand value within a company. Drawing on extensive market research, business gurus Fons Trompenaars and Peter Woolliams outline effective innovation strategies for companies of all sizes.
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New approaches to flexible working
Presenting a new framework that explores the perspectives of employers and employees in the changing world of work.
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New approaches to recruitment and selection
Current recruitment practices are a cloning process which seeks to match applicants with their corporate culture. This ignores applicants with different points of view and differing value systems. The authors explore the idea that, while all organisations should promote their core values, the app...
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Nurturing modalities of inquiry in entrepreneurship research
This edited collection stimulates discussion, shares practice and explores challenges around current and new approaches to inquiry - encompassing all aspects of entrepreneurship research, from its conception through to its execution and related issues such as education, training and learning.
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Principled governance when everything matters
This handbook offers a guided tour of governance, providing context and analysis for directors, managers, and students. It draws from David S. Fushtey's comprehensive text, offering crucial lessons on regulation, accountability, and oversight. It's an engaging guide for business, civil society, a...
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Public relations in asia pacific
In this second edition, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the world’s fastest expanding Asian economies.
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Reimagining business education
This book discusses the rationale for, and design of, the first Business Education Jam. It reviews key challenges and articulates a vision for how the role and delivery of business education could be reimagined in a time when business schools struggle to identify the innovations necessary to meet...
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Reshaping the future
The labour economy is being transformed by technology, as employers embrace new practices that utilise flexible work contracts and a whole new generation of tech-savvy employees. Leaders and decision-makers, managers and aspiring professionals, and a generation soon joining the workforce, will fi...
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Resilient businesses for sustainability
Today,there are many intricate disruptions originating from diverse sources, the 2nd volume provides invaluable insights into the role of Human Resource for sustainability and Marketing for building resilient businesses.Offering a comprehensive examination of how resilience is harnessed to build ...
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Rethinking decision-making strategies and tools
Readers will be enabled to compare, contrast and comprehend how the ‘decision making strategies and tools’ from different lenses are delivered in different parts of the world. The text includes an interesting mix of theory, primary research findings, and practice that will appeal to students, aca...
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Rethinking the business models of business schools
Business schools around the world have grown and prospered in the last few decades, but what does the future hold for business schools? This book explores the potential future disruption of the business school tradition by considering funding, value chains, strategic groups, value orientation, in...
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Review of technologies and disruptive business strategies
Disruptive Business Strategies (DBS) that have reshaped many industries. Uber's use of new technologies allowed it to create a new business model for urban transportation, while Airbnb used online technologies to create a new market for short-term rentals. Both new technologies and new business s...
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Spirituality management in the workplace
The experts here provide conceptual frameworks and guidance by examining the subject in the light of current developments at multiple levels of analysis: individual, organizational, cultural, and in leadership. Spirituality in the workplace considers employees as a whole, in spirit, body, and mind.
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Sport entrepreneurship
Sport Entrepreneurship: An Economic, Social and Sustainability Perspective is about innovation, competitiveness and futuristic thinking. This work focuses on how digital technology is driving transformations in the sport industry, enabling readers to understand the shift in sport towards integrat...
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Sustainable leadership for business education and societal impact
The book will provide insight on different practices towards sustainable leadership for business education and societal impact that covers the relevance of accreditation standards towards societal impact, Executive Leadership Practices and Governance.
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Technological innovations for business, education and sustainability
Fulfilling a growing need for aligning business strategy and educational curriculums with the evolving skills required for business workplaces, this book presents a thorough understanding of how business, education and technology can enable current and future leaders to contribute positively to d...
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Technology, management and business
Advanced Series in Management: Volume 31 offers cutting-edge research from an international range of academics, who engage with the potential opportunities and challenges of digitization in the workplace.
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The art of leadership through public relations
The book highlights the challenges that leaders in the field of public relations will face in the future and how to communicate effectively to achieve leadership success.
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The changing global power balance
This volume covers three key vectors: The changing global power balance in the world economy, how to deal with rapid changes in technology and innovation, and how to understand and assess the resulting challenges for Europe.
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The dark triad
With penetrating and measured analysis, the authors explore the troubling existence within organisations of narcissism, Machiavellianism, and psychopathy—aversive personality traits often hiding beneath thinly polished veneers of professionalism, and competence.
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The history of eiba
The European International Business Academy (EIBA) is a scholarly association that commemorates its 50th anniversary in 2024. Created in December 1974, it serves as a community network promoting research, international research collaboration, knowledge sharing, life-long learning, and the exchang...
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The impact of digitalization on current marketing strategies
Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enh...
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The life of russian business
This book explores the transformation of Russian business, highlighting innovative strategies, a confident middle class, and integration with the global economy. It includes diverse analyses and cases from experts, aiming to provide a balanced guide for practitioners, policymakers, and educators ...
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The multiple dimensions of institutional complexity in international business research
This volume provides a fresh overview of many novel international business research challenges as they pertain to salient institutional dimensions with a locational component, with a focus on the ‘new normal’.
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The new era of global services
The New Era of Global Services is the result of interviews with more than seventy international leaders. The results show that in the coming years, Global Services will tend to grow in business-to-business (B2B), business-to-consumer (B2C), peer-to-peer (P2P), an in particular peer-to-business (P...
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The post-factual polity
This book examines the challenges of disinformation in the digital era, focusing on ethics, governance, and post-factual politics. It offers insights into ethical governance and the role of AI in public discourse, aiming to foster a more informed, resilient society.
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The ultimate guide to compact cases
Filled with annotated examples, checklists, and writing prompts, this practical guide takes readers through the research, writing, and teaching of short, Compact Cases. Tips are offered for managing student case writing projects, teaching with cases online, using data visualization to enhance stu...
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Towards third generation learning and teaching
This book gives up-to-date descriptions of the forces that drive change in learning and teaching, offering a perspective of learning in the near future.
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Toxic humans
International leadership expert Michael Jenkins shines a light on the adverse effects of dysfunctional and toxic boards and how they have the potential to destroy an organisation’s culture. The reader is given a set of recommendations for action to help mitigate and manage the effects.
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Understanding context in leadership
Understanding Context in Leadership invites readers to explore the often-overlooked element of leadership: the context in which it occurs.
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Understanding products as services
Understanding Products as Services serves as an indispensable guide for navigating the hybrid economy, enabling you to leverage the integration of hardware and software, and propel your organization to the forefront of innovation and success.
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Walking the talk?
Politicians and businesses alike agree that something must be done about the environment, the question is what, how, when, and by whom? We ask, are we actually walking the talk?
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Why teach with cases?
This is the first book for educators that combines case pedagogy at a philosophical level with evidence from practical experience into a single volume. It is an implementation ready resource that converges with a time of change in the field of education, as a result of the COVID-19 pandemic.
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