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The modern era is marked by intricate disruptions originating from diverse sources, carrying long-term implications. In the face of this formidable predicament, organizations find themselves compelled to embrace new management practices suitable for this ever-changing landscape. As the focus shifts to resilience, organizational leaders strive to cultivate robust entities capable of bouncing back stronger, ensuring their prosperity in this challenging environment.
In Resilient Businesses for Sustainability: Advances in Human Resource Management and Marketing, Part B, a cross-section of global academics highlight the paths taken by various organizations to create resilient enterprises. This fascinating work explores how companies adapt, innovate, and integrate data into their processes while embracing transformative technologies in order to overcome challenges in different spheres of business. By conquering multifaceted obstacles across various domains of business, these organizations forge sustainable competitive advantages that propel growth and create market leadership.
With contributions from a diverse cross-section of scholars worldwide, this second volume provides invaluable insights into the role of Human Resource for sustainability and Marketing for building resilient businesses. Offering a comprehensive examination of how resilience is harnessed to build businesses capable of withstanding adversity, this book serves as an indispensable resource for researchers, practitioners, and leaders seeking to thrive in the turbulent era we inhabit.
Rajnish Kumar Misra, Jaypee Institute of Information Technology, India
Shriram A. Purankar, Jaypee Institute of Information Technology, India
Divya Goel, Jaypee Institute of Information Technology, India
Shivani Kapoor, Jaypee Institute of Information Technology, India
Ridhima B. Sharma, Jaypee Institute of Information Technology, India
Chapter 1. Resilient Businesses for Sustainability: Advances in Human Resource Management and Marketing - An Overview; Rajnish Kumar Misra, Shriram A. Purankar, Divya Goel, Shivani Kapoor, and Ridhima B. Sharma
Section 1: Role of Human Resource for Sustainability
Chapter 2. Industrial Relations - Towards Resilient Business in the Print industry - A Study with Respect to Kerala Trade Unions from Leaders Perspective; K. S. Chandrasekar
Chapter 3. Humanizing Practices for People Management: A Case Study from Covid-19; Asiya Nasreen and Sarika Tomar
Chapter 4. Happiness Dynamics of Employees at Workplace - A Bibliometric Review; Kajal Sitlani, Abhineet Saxena, Deepti Sharma, and Garima Pancholi
Chapter 5. Learning Organization and Organizational Resilience - A Literature Review; Sreeja K. and Hemalatha K. G.
Chapter 6. Role of Female Labour Force Participation in Building Resilient Businesses; Bhavna Jaidwal and Kshama Sharma
Chapter 7. Impact of Employee Perception of CSR on Employee Engagement Practices: A Study of Selected Manufacturing Organizations of Delhi/NCR; Mitushi Singh, Shivani Kapoor, Divya Goel, and Charu Sijoria
Section 2: Marketing for Building Resilient Businesses
Chapter 8. An Empirical Investigation on Impact of Social Media Marketing of HEI on Student Psychology; Shubhika Gaur, Shriram A. Purankar, and Namita Srivastava
Chapter 9. Impact of Consumers' Sustainability Consciousness on Consumers' Evangelism; Pooja Tripathi and Sujata Kapoor
Chapter 10. Digital Innovations and Their Effect on User Interaction in Fitness Apps: A Comprehensive Review and Future Research Directions; Adarsh Chandra Nigam and Ruby Soni Chanda
Chapter 11. Influence of Digital Marketing Adoption to Leverage Digital Footfall and Enhanced Sales; Sadashiva Tandur, Adarsh Garg, and Mujibur Rahman
Chapter 12. A Study on the Impact of Covid-19 Towards E-Commerce in India; Dave K. A.
Chapter 13. A Bibliometric Analysis on Luxury Marketing in India: 2010 To 2021; Charul Agrawal and Taranjeet Duggal