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Ai in fashion industry
AI in Fashion Industry discusses recent developments in fashion forecasting, developing a 'framework of AI-based fashion forecasting' and validates the framework with a qualitative case study of the world's first fashion intelligence company based in Bengaluru, India.
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Becoming a platform in europe
The ebook edition of this title is Open Access and freely available to read online. This book critically explores the collaborative economy, it examines governance, labour, and platform design, offering insights to shape future policies, technologies, and business models.
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Big data
Striking a balance between the technical characteristics of the subject and the practical aspects of decision making, spanning from fraud analytics in claims management, to customer analytics, to risk analytics in solvency, the comprehensive coverage presented makes Big Data an invaluable resourc...
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Big data analytics for the prediction of tourist preferences worldwide
Big Data Analytics for the Prediction of Tourist Preferences Worldwide explores the benefits, importance and demonstrates how Big Data can be applied in predicting tourist preferences and delivering tourism services in a customer friendly manner.
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Big data analytics in the insurance market
Big Data Analytics in the Insurance Market is an industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers. A must for people seeking to broaden their knowledge of big data concepts and their real-world applications, particularly i...
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Bleeding-edge entrepreneurship
This book contains an Open Access chapter Bleeding-edge Entrepreneurship illuminates new possibilities within the domain of business theory and practice, expanding entrepreneurship’s massive potential to create unexplored physical and virtual realms.
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Business strategies and ethical challenges in the digital ecosystem
Business Strategies and Ethical Challenges in the Digital Ecosystem acts as a forum for examining current and future trends related to management and technological adoption, from digital business strategy and industry 5.0, changing consumer behaviour and sustainability to marketing, ethics, data ...
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Contemporary studies of risks in emerging technology
With the rapid development of technologies, it becomes increasingly important for us to remain up-to-date on new and emerging technologies. This series, therefore, aims to deliver content on current and future technologies and how the young generation benefits from this.
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Data engineering for data-driven marketing
Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources.
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Developing digital marketing
Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.
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Digital influence on consumer habits
Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transfo...
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Digital transformation of malaysian small and medium enterprises
Digital Transformation of Malaysian Small and Medium Enterprises explores the factors influencing digital transformation in Malaysian SMEs, focusing on both internal and external aspects. Chapters delve into organizational, technological, and environmental factors that play a crucial role in SMEs...
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Digitalized finance
An innovative study of the relationship between the development of Information and Communication Technologies and the global financialization of economies.
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Entrepreneurship and emotions
Entrepreneurship and Emotions: Insights on Venture Performance explores the effects of emotional intelligence and explains how emotional components contribute to venture performance, both positive and negative.
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Entrepreneurship for social change
Social entrepreneurship is revolutionizing the way societal challenges are being approached and solved. Instead of waiting for government or big business to take action, individuals across the world are developing and implementing innovative, effective, and sustainable solutions to some of our mo...
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Entrepreneurship, institutional framework and support mechanisms in the eu
Entrepreneurship, Institutional Framework and Support Mechanisms in the EU sheds light on the important and yet crucially under-explored interactions between entrepreneurship, institutions and support mechanisms within the EU.
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Ethical standards for technological and business education sustainability
The book explores different uses of technology, including revising pedagogical standards, innovative teaching methods, inclusion of technological advancement as part of lifelong learning, and use of technology as part of formative learning and assessments.
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From click to boom
How the world’s largest e-commerce market highlights a digital path to developmentHow do states build vital institutions for market development? Too often, governments confront technical or political barriers to providing the rule of law, contract enforcement, and loan access. In From Click to Bo...
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Game strategies for business integration in the digital economy
Game Strategies for Business Integration in the Digital Economy reveals the essence, features and benefits of various strategies for business integration in the digital economy.
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Impact of industry 4.0 on sustainable tourism
Of interest to both academics and practitioners, Impact of Industry 4.0 on Sustainable Tourism reveals patterns and projections to provide a discourse on the progression of disruptive and futuristic technologies in the field of sustainable tourism research and practice.
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Industry 4.0 and global businesses
Industry 4.0 and Global Businesses: A Multidisciplinary Investigation provides a multidisciplinary perspective on the transformative effects of Industry 4.0 by aggregating original theoretical, conceptual, and empirical research.
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Industry 5.0
Industry 5.0: Pioneering Business and Management Transformations aims to provide a comprehensive guide to understanding, preparing for, and thriving in the era of Industry 5.0.
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Managing the smart revolution in travel, tourism, and hospitality
Managing the Smart Revolution in Travel, Tourism, and Hospitality provides a comprehensive exploration of how cutting-edge technologies are reshaping the landscape of the industry.
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Navigating the digital landscape
Rapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital com...
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Online reputation management in destination and hospitality
Online Reputation Management in Destination and Hospitality’s comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract atte...
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Technology and religious tourism
Religious tourism is a phenomenon dating back thousands of years, that engages people from all walks of life, from across the entire globe. It is an inseparable part of many human lives. This book will be suitable for students, the research community, and academics.
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The cybersecurity workforce of tomorrow
The Cybersecurity Workforce of Tomorrow discusses the current requirements of the cybersecurity worker and analyses the ways in which these roles may change in the future as attacks from hackers, criminals and enemy states become increasingly sophisticated.
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The digital transformation of organizations
Filling a gap in the research, Volpentesta highlights the novelties related to digital transformation and focuses on the perspective of organizations and industries.
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The impact of digitalization on current marketing strategies
Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enh...
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Tourism innovation in the digital era
Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intellig...
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Vuca and other analytics in business resilience
This volume brings together specialists from different disciplines and continents to discuss descriptive/diagnostic, predictive, and prescriptive analytics tools and how they might be used to investigate 'black swan' occurrences like the COVID-19-related worldwide catastrophe and the ramification...
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