A focus on 3d printing for healthcare applications

A Focus on 3D Printing for Healthcare Applications is an indispensable collection of articles for anyone interested in additive manufacturing and prosthetics. 3D printing has huge potential to deliver tailored healthcare solutions. Find out some of the reasons why by reading this collection.

Beyond disruption

USA TODAY BESTSELLERBlue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.Disruption dominates innovation theory and practic...

Beyond multi-channel marketing

Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.

Bottom of the pyramid marketing

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing ...

Build better products

Crafting the sale

Join Michael Tuso as he guides sellers out of the antiquated world of “one size fits all” pitching and into a world that empowers buyers and sellers alike through problem-solving and system building.  If you find the traditional methods of hard selling and forceful tactics to be outdated and exh...

Customer experience innovation

This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small companies.

Debates in marketing orientation

This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.

Effective marketing in easy steps

Whether you are already in a marketing job, aspire to having one or want to grow your business, Effective Marketing in easy steps will help you to become a successful marketer.By keeping it simple, Catriona MacKay has combined her own business experience with established best practice to give you...

Emotional appeals in advertising banking services

Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.

Entrepreneurial marketing

Entrepreneurial Marketing

Fostering sustainable behavior, third edition

To attain a sustainable future, we must change many of our everyday actions. This completely revised and updated edition of Fostering Sustainable Behavior shows how community-based social marketing is key to overcoming barriers and resistance and creating new social norms.

How strategic communication shapes value and innovation in society

Let’s Talk Society – and the society we´re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these ...

Making tough decisions well and badly

Where do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badly (MTDWB) assesses the literature that examines executives’ conscious and non-conscious actions in decision making, implementation and assessment of outcomes.

Marketing in and for a sustainable society

This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition ...

Marketing management in turkey

Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could ou...

Mastering market analytics

In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.

Multi-channel marketing, branding and retail design

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

New insights on trust in business-to-business relationships

New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.

New perspectives in luxury branding

This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension...

Organizing marketing and sales

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

Our future in public relations

In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before ...

Public relations and the power of creativity

This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

Start-up marketing strategies in india

Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.

Successful selling in easy steps

Successful Selling in easy steps is packed with great tips and advice on selling. It will help you plan each stage of selling from developing the right mental frame to making the final sale – all in easy steps. Some of the areas addressed are:Have a positive and competitive attitude to ensure t...

The branding of tourist destinations

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into s...

The subscription boom

The sustainable marketing concept in european smes

The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.

Understanding interactive network branding in sme firms

Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).