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New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands
Price: $69.99
Pages: 224
Publisher: Emerald Group Publishing Limited
Imprint: Emerald Group Publishing Limited
Series: Emerald Gems
Publication Date:
29 October 2015
ISBN: 9781785608636
Format: Paperback
BISACs: