This volume of the series on marketing research covers sustainability and marketing: concurrent pursuit of a smaller environmental footprint and a larger market footprint, marketing's quest for environmental sustainability: persistent challenges and new perspectives, a stakeholder marketing approach to sustainable business, turning to sustainable business practices: a macro-marketing perspective, no through road: a critical examination of researcher assumptions and approaches to researching sustainability, toward pro-sustainability actions: a macro-behavioral perspective, and reducing the attitude-behavior gap in sustainable consumption: a theoretical proposition and the American electric vehicle market.

Edited by Naresh K. Malhotra, Georgia Institute of Technology, Atlanta, GA, USA

Sustainability and Marketing: Concurrent Pursuit of a Smaller Environmental Footprint and a Larger Market Footprint - Rajan Varadarajan Marketing’s Quest for Environmental Sustainability: Persistent Challenges and New Perspectives - Jakki J. Mohr, Linda L. Price and Aric Rindfleisch A Stakeholder Marketing Approach to Sustainable Business - Tracy L. Gonzalez-Padron, G. Tomas M. Hult and O. C. Ferrell Turning to Sustainable Business Practices: A Macromarketing Perspective - Mark Peterson and Matthew B. Lunde No Through Road: A Critical Examination of Researcher Assumptions and Approaches to Researching Sustainability - Seonaidh Mcdonald, Caroline J. Oates and Panayiota J. Alevizou Toward Pro-Sustainability Actions: A Macro-Behavioral Perspective - Bipul Kumar and Nikhilesh Dholakia Reducing the Attitude-Behavior Gap in Sustainable Consumption: A Theoretical Proposition and the American Electric Vehicle Market - Diane M. Martin and Terhi VaIsto