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Today's business world is under constant digital threats that can cause unpredictable damage and weaken the competitiveness of businesses. With digital transformation risks and cyber-attacks increased by extraordinary situations such as the recent pandemic, new approaches are needed in the management of these emerging digital conflicts to develop sustainable business strategies and become a robust business of the future.
Conflict Management in Digital Business: New Strategy and Approach is a pioneering and innovative guide in the context of digital conflicts in the value chain of businesses and on digital conflicts in business management and strategy. Conflict management is discussed in the context of issues of production and planning, logistics, marketing, procurement, technology development, human resource management, and business infrastructure. Sectoral issues with conflicting businesses, organizational behavior, digital sustainability, cyber business management, cyber-attack, and cyberwarfare strategies for businesses are discussed in detail to bring crucial principles in the context of management and strategy to all businesses that desire to be a business of the future.
Providing readers with a unique guide of how businesses can achieve resilience to digital conflict, Conflict Management in Digital Business helps prepare for unexpected situations such as pandemics, to maintain competitive advantage, and illuminating pathways to turn conflicts caused by extraordinary situations into opportunities.
Fahri Özsungur graduated from Ataturk University Faculty of Law, Çağ University Department of Private Law- Master of Laws- LL.M., Hacettepe University Department of Family and Consumer Sciences PhD., Aksaray University Department of Business Ph.D., Anadolu University Department of Private Law- Doctor of Law (student). He has two associate professorships (Associate professor: management & strategy; Associate professor: Social Work).
Chapter 1. Digital Conflicts in Production and Planning; Selva Staub
Chapter 2. Digital Conflicts in Logistics; Arda Toygar and Senem Nart
Chapter 3. Digital Conflicts in Marketing and Sales; Gözde Baycur, Ezgi Delen, and Doğu Kayişkan
Chapter 4. Digital Conflicts in Service; Betül Altay Topcu and Sevgi Sümerli Sarigül
Chapter 5. Digital Conflicts in Procurement; N. Çiğdem Uluç
Chapter 6. Technology Development and Digital Transformation Conflicts; Burcu Oralhan and Sevgi Sümerli Sarigül
Chapter 7. Digital Conflicts in Human Resources Management; Gülşen Kirpik and Berrin Filizöz
Chapter 8. Digital Conflict in Business Infrastructure; Gulay Tamer, Gozde Tetik, and Semanur Oktay
Chapter 9. Conflicting Businesses in the Digital World; Muharrem Tuna and Funda Aldoğan Şenol
Chapter 10. Sectoral Digital Business Conflicts; Irge Şener
Chapter 11. Digital Conflicts in Strategic Business Management; Özgür Çark
Chapter 12. Digital Conflicts in Businesses' Organizational Behavior; Ömür Kilinçarslan and Ibrahim Efe Efeoğlu
Chapter 13. Digital Sustainability in Businesses; Duygu Hidiroğlu
Chapter 14. Sustainable Digital Business Strategies; Yücel Erol and Gülşen Kirpik
Chapter 15. Cyber Business Management; Ayşen Akbaş Tuna and Zafer Türkmendağ
Chapter 16. Cyber attack and Cyberwarfare strategies for Businesses; Caner Asbaş and Şule Tuzlukaya