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Whilst the number of women-owned enterprises has been increasing, they account for only 35% of business ownership in the UK.
The term “woman entrepreneur” is suggested to be somewhat problematic, as it seems that women simply practise entrepreneurship, challenging the preconceptions people may have about businesses run by women. Do Women Entrepreneurs Practice a Different Kind of Entrepreneurship? identifies the entrepreneurship model of successful women entrepreneurs, and if they support or diverge from mainstream definitions.
Alison Theaker examines female entrepreneurs’ experiences to understand whether their entrepreneurship practices conform to existing models, and whether the concept of “success” has different meanings for such businesses than in mainstream entrepreneurial theory.
Alison Theaker is an Associate Lecturer at Cardiff University on the MA in International Public Relations and Global Communication Management, UK. Alison has 30 years of experience in public relations and management as a practitioner, academic and author. She completed her MPhil on The role of mentoring for women entrepreneurs at the University of Bath in July 2024.
Introduction
Chapter 1. Literature Review
Chapter 2. Methodology
Chapter 3. Analysing the Narrative
Chapter 4. Analysing the Data
Chapter 5. Discussion and Conclusion