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Trust. Loyalty. Friendship. These were once the building blocks of good business relationships. Today, it’s becoming increasingly difficult to know whom to trust. How do we protect ourselves and our business interests from the unethical behaviours of others? Why doesn’t intuition serve as the best guide for detecting unethical strategies?
Concern about falling victim to the tactics of unethical strategies is widespread. The authors connect time-honoured ethical principles to real-world cases and offer the building blocks and counter-strategies you need to fight greed: Knowing the five strategies of greed, and learning how to recognize them. Learning how trust really works, and being able to develop the skill of trusting with discernment. Applying, and being able to communicate, concrete, ethical rules.
Ethics and Hidden Greed will reassure readers that while unethical strategies may have increased in sophistication and grown harder to detect in recent years, there are still only five categories of these behaviours. The authors will demonstrate how to recognize the patterns employed by greedy players and provide tactics for combatting all of them.
I find the argument in this book highly interesting. It may apply to the general public or find use in academic environments. This text is a seminal work in understanding the evolution of commercial greed, casting sunshine on less-than-ethical behaviors by applying the Cambridge Platonist ethical approach. Finally, it shows why unethical strategies are ultimately value debasing.
Rob Docters is Partner at Abbey Road, LLP, and leads their ethics practice. He is a former Senior Partner, Ernst and Young Canada, a former Lecturer in Management, Yale University School of Management, and led BCG’s Asia/Pacific pricing practice, based in Singapore. He is a member of the New York Bar.
He was formerly Head of Market Innovation and Development at Bloomberg, LP, focused on the vertical markets. And previously a senior member of McKinsey and Company's Marketing and Sales practice.
As Chief Strategist and Head of Pricing at LexisNexis, he was part of the senior team credited with the turn-around of that company by the Wall Street Journal.
Operating experience includes running consulting practices at E and Y and Abbey Road, LLP, and being shadow CMO of Telcel at startup (now worth $35B), and Market Manager of a $250M/year segment at Verizon.
Hans Gieskes has been the turn-around CEO and Chairman of companies in a range of industries, such as information, publishing, data, and professional services. Hans is an active investor and M and A adviser having been involved in over 30 major M and A transactions, two of which are worth more than $1.6 billion.
I. Introduction
What to expect of this book
II. Hidden Greed
Chapter 1. Greed and Stealth
Chapter 2. The Torn Fabric of Trust
Chapter 3. Ethics and Entitlement
III. Technology and Ethics
Chapter 4. Artificial Intelligence(AI) and Ethics
Chapter 5. Ethics for Virtual Worlds
IV. Society and Greed
Chapter 6. Intangibles, Piracy and Shapeshifters
Chapter 7. Ethics, Humans and Lobsters
Chapter 8. Generational Ethics
Chapter 9. What Is Greed Having For Lunch?
V. Ethical Strategy
Chapter 10. Greed Fights Back!
Chapter 11 Stupidity and Ethics
VI. Ethical Leadership
Chapter 12. Ethics in the Boardroom
Chapter 13. Success through Ethics
Chapter 14. Ethics and the Apocalypse
Appendix
Excerpt of Prof. More’s Enchiridion Ethicum