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As society faces significant disruptions, the need for transformative innovation has never been more vital. However, this urgency is challenged in the digital era, characterized by incessant new technologies, extreme connectivity, and data transparency. Leaders seeking transformative innovation in the digital era face a new dilemma: socially orchestrating the synchronization of ideas that simultaneously encourages collective action.
IDeaLs – Innovation and Design as Leadership – was established to research this conundrum. Inspired by the actual transformation journeys of multinational companies, and based on research with 7 global companies, IDeaLs explores how re-framing our traditional theories through the lens of Humanism reveals opportunities for a more integrated approach to engaging people for systemic change.
To empower innovation leaders, the dimensions of IDeaLs build a scaffold for systemic awareness and conscious intent called Design-Driven Transformation. This evolving research agenda aims to examine in-depth the potency of an integrated approach, laying a foundation for more systemic ways to engage people and transform existing situations into preferred futures.
IDeaLs breaks new ground in powerful ways and at the exact moment when we, as innovators and designers, need new frameworks to lead deep and collective transformations for the challenges and opportunities we are now faced with. By infusing transformation with neuroplasticity, anthropology, design practices and some of the deepest thinking on the collective imagination, this work beautifully reveals a generative sense of shared consciousness, thereby raising our ability to co-construct new futures and nurture truly transformational change. This is an aperture expanding book for all of us.
Joseph Press is an Adjunct Professor of Strategic Design at the Parsons School of Design and a Visiting Professor at Politecnico di Milano Schools of Management and Design.
Paola Bellis is a Postdoctoral Researcher at the School of Management of Politecnico di Milano serving as senior researcher of IDeaLs and as a researcher for the laboratory on the LEAdership, Design and INnovation (LEADIN’Lab).
Tommaso Buganza is Associate Professor of Leadership and Innovation at the School of Management of Politecnico di Milano and co-founder of LEADIN’Lab.
Silvia Magnanini is a researcher for IDeaLs at the School of Management of Politecnico di Milano.
Daniel Trabucchi is Assistant Professor at the School of Management of Politecnico di Milano and reasearcher for LEADIN’Lab.
Abraham (Rami) B. Shani is a Professor of Management at the Orfalea College of Business, California Polytechnic University.
Roberto Verganti is Professor of Leadership and Innovation at the Stockholm School of Economics and founder of LEADIN’Lab
Federico Paolo Zasa is a researcher at IDeaLs at the School of Management of Politecnico di Milano
PART I. Introducing IDeaLs
Chapter 1. Innovation in the Digital Era: Disruption and Dilemmas
Chapter 2. IDeaLs: Transforming in the Digital Era
Chapter 3. The Neuroscience of Engagement: Insights on IDeaLs
Chapter 4. Exploring IDeaLs: An Ecotone for Research
PART II. Exploring IDeaLs
Chapter 5. Developing the Individual: Philips and Nestlé
Chapter 6. Cultivating the Collective: Sintetica and Sorgenia
Chapter 7. Triggering Transformation: Stolt Tankers and Adidas
PART III. Envisioning IDeaLs
Chapter 8. Research Reflections
Chapter 9. Design-Driven Experiences
Chapter 10. Futures of IDeaLs