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We live in an age of global crises, from spiralling income inequality to the climate emergency. Businesses have been major contributors to the problems we face, but they are also uniquely well-placed to effect positive change. So what can businesses do to shift from being a makers of goods to a force for good?
In Radical Business, John Davis argues the changes needed are surprisingly simple. The difficulty lies in the effort to change human behavior and to dismantle decades of investment that reinforces obsolete practices. He offers examples of companies that are already taking action and presents a simple framework to help C-suite leaders and executive teams develop their own blueprint for putting societal value at the heart of their business.;
We can no longer ignore that established ways of doing business pose real existential threats to humankind. We cannot change what has occurred, but we can change how we do things from now on.
Businesses are more than products and profits. The best ones are a vital part of our social lives, well-being, and what lies in and beyond our happiness. With people worldwide seeking companies that do well by doing good, Radical Business is the new MBA, showing you what business in the 21st century must do to improve the world.
— Jenn Lim, Co-Founder, CEO and Chief Humanity Officer at Delivering Happiness; WSJ Best Selling Author of ‘Beyond Happiness’
John Davis is Chair of Brand New View, a global leadership development and organization transformation firm. He works directly with CEOs and leaders around the world. He has started two companies, led global operations for Fortune 1000 companies (an award-winning executive in both his start-up and Fortune 1000 roles); he is also an award-winning business school professor; and author of numerous books on branding, marketing, sports, and strategy.
John has written articles for Harvard Business Review, Dialogue Review and International Advertising Journal. He has keynoted at dozens of global conferences, including TEDx and Global Brand Forum. He is also regularly interviewed by media, including New York Times, BBC, CNA, Los Angeles Times, Knowledge@Wharton, and more.
Section 1. Value Meaning
Chapter 1. Reimagining Aspiration
Chapter 2. Pursuing Distinction
Chapter 3. Reinvigorating Culture
Chapter 4. Creating Experiences
Section 2. Value Measure
Chapter 5. Strengthening Reputational Value
Chapter 6. Inspiring Organizational Value
Chapter 7. Generating Societal Value
Chapter 8. Delivering Financial Value
Section 3. Value Mobilization
Chapter 9. Cultivating Stakeholders
Chapter 10. Stimulating Engagement
Chapter 11. Enriching Environments
Chapter 12. Developing Solutions