Some error occured while loading the Quick View. Please close the Quick View and try reloading the page.
To succeed, modern businesses need to foster the creativity of their staff; they need to provide an environment that promotes constant innovation.
Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees — their rebels, their trend spotters, their communicators, their researchers — to find and implement new ways of operating.
The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.
Intrapreneurship, which harnesses the entrepreneurial drive within an existing organization to foster new ideas and creative thinking, gives companies the problem-solving edge to succeed in an ever-changing world. To stay on top, companies need to empower all their employees — their rebels, their trend spotters, their communicators, their researchers — to find and implement new ways of operating.
The Greenhouse Approach shows how companies and organizations can use creative thinking to reimagine current norms and structures and develop a culture of intrapreneurship, equipping them with the tools to anticipate and adapt to change.
Price: $22.99
Pages: 192
Publisher: Dundurn Press
Imprint: Dundurn Press
Publication Date:
05 February 2019
Trim Size: 9.00 X 6.00 in
ISBN: 9781459742857
Format: Paperback
BISACs:
An insightful guide on the underlying roots of innovation thinking and development. The Greenhouse Approach reveals what’s core and critical to your innovation effectiveness through an intrapreneurial mindset.
Chitra Anand is an award-winning communications and marketing executive with over twenty years' experience in the technology industry. She has spent time as the head of communications for Microsoft Canada, director of marketing at Telus Corporation, and director of operations at OpenText. She lives in Toronto.